Posts mit dem Label RSS werden angezeigt. Alle Posts anzeigen
Posts mit dem Label RSS werden angezeigt. Alle Posts anzeigen

Mittwoch, Mai 17, 2006

The Feed(burners) Powers The Site

from the Burning Questions Weblog of Feedburner:

"This morning (16-May-2006), we unveiled another enhancement to our advertising platform: a feed-driven approach to positioning ads on Web sites and blogs. The feed is the keystone to publisher content; by managing the feed and providing the FeedFlare service, the FeedBurner Ad Network sees context and structure normally unavailable or rendered ambiguous by simply screen-scraping the Web page [...] "

So advertising will be targeted against a specific post, great!


Read Press release

From Clickz Network:
FeedBurner Migrates RSS Ad Network to Sites

From A VD - Fred on Venture Capital and Technology
FeedBurner Moves Onto The Web

From The Blog Herald:
Feedburner gets Wired & launches Web Ads

Donnerstag, April 20, 2006

Warmer Regen für Bloggers und Podcasters?

Dass jedenfalls verspricht die Studie

Blog, Podcast and RSS Advertising Outlook

Dort rechnet PQ Media mit Werbeausgaben für Blogs, Podcasts und Feeds für das Jahr 2006 (U.S.) mit 49,8 Mio. USD, einem plus von 144,9% zum Vorjahr.

In einer Prognose für das Jahr 2010 sagt die Studie einen Anstieg der Werbeausgaben für 2010 auf 757,0 Mio. USD voraus.

Interessant ist auch wie PQ Media die Entwicklung in den Kategorien sieht:

2005
Blogs, User-generierte Inhalte erhielten 81, 4 % der Werbeausgaben
Podcasts erhielten 15,2 %

2010
Blogs, User-generierte Inhalte sollen 39,7 % der Werbeausgaben erzielen
Podcasts hingehen bereits 43,2 %

Natürlich gibt es dazu ein Podcast

Die Studie 'Blog, Podcast and RSS Advertising Outlook' kann man kaufen - und ein Executive Summary gibt es hier.

von / via BtoBOnline / eps

Mittwoch, Januar 04, 2006

Click-fraud Well Explained - But It Won't Go Away!

Cory Doctorow on Boing Boing points to Wired Magazine and an excellent article on click-fraud from Charles C. Mann

How Click Fraud Could Swallow the Internet

"Pay-per-click advertising is big, big, big business. So are bogus hits on Internet ads. It's search giants against scam artists in an arms race that could crash the entire online economy."

Cory is summing up, better than I could do -:) :

"the practice of generating bogus clicks on Internet ads to either rack up affiliate fees or to rock up spurious charges against a competitor's account -- that explores the major sources of threats from click-fraud, the countermeasures arms-race against click-fraud, and the varying motives of fraud-fighters.

Other enterprising scammers manipulate the affiliate system by creating phony blogs - spam blogs, or splogs - that automatically generate content by continually copying bits from other Web sites, mixing in popular keywords, then signing up the resulting mélange as a Google or Yahoo! affiliate. By using software to link themselves repeatedly to well-known real blogs, splogs trick search engines into listing them high on their results list, thus generating traffic, which in turn generates ad clicks. When unsuspecting Internet searchers visit splogs, they end up clicking the ad links in a frustrated attempt to find some coherent text. Thousands of splogs exist, snarling the blogosphere - and the search engines that index it - in spam. Splogs are too profitable to be readily discouraged. According to RSS to Blog, a Brooklyn-based firm that sells automatic-blog software, sploggers can earn tens of thousands of dollars a month in PPC income, all without any human effort.

Probably the most worrisome emerging threat is ... " more

My idea about advertisers paying by clicks is very simple:
Click fraud will not go away (and increase, despite all protection efforts), until advertisers stop paying for clicks, but pay for traceable, verifiably value generated an integrated in their business process.

The efforts of search engines, portals and publisher can not win the game and should concentrate more on delivering this value - verifiably!

Dienstag, Oktober 25, 2005

How Bloggers Make Money from Blogs

Darren Rowse (problogger) started a series on "How Bloggers Make Money from Blogs"


Part 1: Income Streams for Bloggers

Advertising Programs
"Perhaps the most obvious changes in the past few months have been with the addition of a variety of viable advertising options for bloggers. No longer are bloggers only presented with the Adsense and/or BlogAds choice - instead they now have a massive array to choose from. Getting the most publicity recently have been Chitika’s eMiniMalls (the way I make the majority of my blogging income) but add to that Adgenta, CrispAds, Text Link Ads, Intelli Txt, Tribal Fusion, Adbrite, Kanoodle, AVN, Pheedo, TextAds, Fastclick and OneMonkey (to name just some of the options - I’m sure I’ve forgotten some) and there is a smorgasbord of options. Of course there is more to come with MSN Adcenter and YPN both in beta testing and with a variety of other advertising system currently in development (so I hear)."

All the rest of his collection on his Blog. On his list
- RSS Advertising ...
- Sponsorship ...
- Affiliate Programs ...
- Digital Assets ...
- Blog Network Writing Gigs ...
- Business Blog Writing Gigs ...
- Non Blogging Writing Gigs ...
- Donations ...
- Flipping Blogs ...
- Merchandising ...
- Consulting and Speaking ...

and sure on invited and upcomming comments.

More ...

Unauthorized pre-announcment for follow-ups:

Part 2: Outgoing Streams for Bloggers
Part 3: How to Make Money by Spending Money on Blogs
Part 4: How to Make Money by Not Spending it on Blogs

Mittwoch, August 03, 2005

Feeds deutschsprachiger Magazine und Zeitschriften

Eine abgebrochene Liste mit Feeds deutschsprachiger Magazine und Zeitschriften, gibt es hier (letztmalig) von mir als PDF-Download (239 KB). Denn eine redaktionell nicht bearbeitete Liste (und ohne Bewertung) in dieser Form macht m.E. wenig Sinn.

Feedverzeichnisse, auch wenn diese nicht immer aktuell und vollständig sind, liefern dem Nutzer bessere Ergebnisse und Handhabung. Zum Beispiel

RSS-Scout
- liefert m.E. das umfangreichste Feed Verzeichnis deutschsprachiger PublikationenKategorie: Medien Agenturen,PR,Online,Publikationen

RSS Verzeichnis
- beinhaltet auch viele Magazine, allerdings gibt es dort keine eigene Kategorie (?), sondern man muss sich über die Suchmaschine durchkämpfen

RSS-Nachrichten.de
- hat eine Kategorie Nachrichten & Medien, jedoch mit (nur) 411 Einträgen (3-Aug-05) über die Suchfunktion findet man weitere Einträge

u.v.a.m.

Vielleicht folgt irgendwann eine 'Best Practice Liste' mit Beispielen besonders innovativer und effektiver Einsätze von Feeds für News, Marketing, Services und Advertising ....

Vorschläge / Hinweise sind jedenfalls schon heute willkommen!

Dienstag, Juni 28, 2005

Routes to Success for Consumer Mags Websites

FIPP - the international magazine association - has just completed a study of consumer magazine websites 'Routes to Success for Consumer Magazine Websites'



From the content:

1. Organisation of website operations

2. Strategy and objectives - Trends in online efforts

3. Funding - Profile of web revenue

4. Audiences

5. Website content
- What attracts the new audiences?
- Frequency of updating
- Interactive facilities offered
- Other services offered
- eCommerce: products & services for sale
- Information that has not been published in the magazine
- Really Simple Syndication / Rich Site Summary (RSS)
- Charging users for access to any part of the website
- Digital edition of magazines

6. Advertisers and sponsors
- Web-only advertisers
- What attracts the new advertisers?
- Contextual advertising
- Mixed-media packages: print plus internet

7. Marketing of website

8. Opportunities and dangers of search engines

9. Competitors

10. Profitability

11. Significant barriers to success

12. Lessons shared
- Clear goals & realistic financial planning
- Marketing- Content: interaction with the printed magazine
- Communication with colleagues
- Advertisers

The paper presents the 2005 results and compares them with the 2003 results ...

Download PDF

Donnerstag, Juni 23, 2005

US Werber: 67 % interessieren sich für Blogs als Werbemedium

Die Netzwoche (CH) berichtet im NetzwocheTicker-News vom 21.06.2005 aus dem Forrester

US Online Marketing Forecast: 2005 To 2010:


67 % (der US-Werber) interessieren sich für Blogs als neues Werbemedium
57 % halten RSS für eine attraktive neue Werbemöglichkeit

aber nur (ob das US spezifisch ist?)
52 % der US-Werber interessieren sich für mobile Geräte als neue Werbeplattform

Zum Inhalt der Studie:

- Marketers Raise Budgets, Hopes For Online Ads
- Media Time And Shopping Habits Move Online
- Search Pushes Online Ad Spending To $26 Billion
- Display Advertising Reaches $8 Billion By 2010
- Search Marketing Keeps Rolling Along
- A Good Economy, Jobs Power Online Classifieds
- Email Marketing Fees Will Dip In 2008, Then Level Off
- Online Advertising Remakes Offline Marketing Practices

Mehr und kaufen unter

Montag, Juni 20, 2005

Is RSS Advertising the Next Hot Media Buy?

Does RSS advertising stand the test for attractive CPA's (cost per new customer acquisition)?

Marketing Sherpa Weekly (June 20) reports on the Citrix's GoToMeeting test campaign -if you are interested and don't want to pay for it, rush the report is open until June 27th!

Sherpa Weekly writes:

"GoToMeeting Tests RSS & Podcasting Advertising Campaign: Lessons Learned

Although intrigued, mainstream advertisers are for the most part staying away from RSS ads. The problem (just as with any emerging media buy) is reach. Tests aren't worth the work unless you have a significant population to roll your campaign out to if the test wins.

However, now that Google's started putting AdSense ads into RSS feeds, and major news sites such as USAToday.com and NYTimes.com are seeing double-digit monthly leaps in RSS-usership, we bet reach won't be a problem by 2006.

Interested? Check out our
exclusive behind-the-scenes look at how Citrix's GoToMeeting just tested RSS and Podcasting ads. ..."

(Open access only until June 27th, 2005)

Donnerstag, März 24, 2005

Why Attention.xml Could Change PR Forever


Steve Rubel - Micro Persuasion - summarizes on thedevweb.com the ongoing discussion about .xml and PR and .xml

He writes:
"Attention.xml is a new technology standard that's being proselytized by influencers like Steve Gillmor, David Sifry, Robert Scoble and Jeremy Zawodny.

Basically it is metadata that records and shares information on the "attention" users give to their RSS feeds and blogs."

More ...

and what he collected and says in his article is not limit to PR, but also applicable to marketing, advertising, CRM, etc.

Dienstag, März 22, 2005

RSS Gets Poor Marks from Marketers Asked by Jupiter

Just a few minutes ago I read on Marketing Vox News

"RSS Gets Poor Marks from Marketers (21 Mar 2005) A new survey by Jupiter revealed widespread skepticism as to the usefulness of RSS feeds among marketers, according to DM News. That skepticism may be well founded given that a recent BlogAds study showed that even the early adopters that tend to read blogs use RSS less frequently than many supposed ..."

and I made a note to look up at Jupiter how DM News came to this story ...

But Bill Flitter from Pheedo has "offered his opinion" on Jupiter's findings already:

JupiterResearch: RSS Adoption Not Really Simple In RSS Advertising

Bill writes:
"1. Insert "email marketing" where they mention RSS and go back 10-12 years. I am sure JupiterResearch did a similar survey asking marketers about including interactive advertising and email in their marketing plans. A very small universe of marketers were trying it (maybe 6%). I remember trying to convince my CEO to test email. I had to build models and justify the cost. We ended up spending about 80% of our budget with email and email newsletters. Yes, RSS adoption is small. Email did not have billions of people using it on day one either.

2. "However, RSS publishing still faces many hurdles: measuring traffic at least on a subscriber level is nearly impossible to do, which will relegate RSS to a broadcast marketing tool in the near term." Pheedo has solved these issues and will continue to innovate.

3. "RSS is not well suited to promotional-offer-oriented content because it does not offer the targeting and personalization capabilities of e-mail, the report said." This statement is simple not true. In many cases, we have cut our customer's cost-per-acquisition by over 50%.

Bottom line is I am not surprised by the survey results nor worried. RSS will continue to grow. Consumers will adopt it. It will take time but email adoption was not built in a day either. "

and finally he point an earlier entry (from March 6, 2005) at Pheedo:

"Read A sound case to include Blogs and RSS in your marketing mix to understand how RSS can positively impact your marketing efforts."


Yes, I do fully agree with Bill and suggest to all my clients to run faster to integrate RSS into their market communication, to get this extra bit of competitive advantage ... if you client learn from you the benefits of a new tool and/or service!

Freitag, März 11, 2005

RSS in Advertising - The Basics - Podcast 52 min.

Bill Flitter points on Pheedo to an interesting interview & discussion podcast he is on with Rok Hrastnik from MarketingStudies on the subject of RSS advertising.

He writes, the topics we discussed included:

* Different ad placements within RSS feeds

* Best RSS advertising strategies and best RSS advertising practices

* How to make RSS advertising user-friendly, get best results, not lose readers and keep advertisers happy?

* RSS advertisement targeting

* What's happening with RSS feeds that are already doing advertising in their feeds? Are they losing readership?

* The role of RSS metrics in RSS advertising and how RSS metrics actually work

* Use RSS for lead-generation

* How much RSS advertising costs?

* How much can RSS publishers get from RSS advertising and how they can start publishing ads in their RSS feeds?

* Emerging RSS ad standards

* Can RSS become infested with spam

The podcast (52:15 min.) is great help for understand the basics and the power of RSS advertising.

For a more comprehensive information check the RSS Diary of MarketingStudies's.