Posts mit dem Label Request for Advertising werden angezeigt. Alle Posts anzeigen
Posts mit dem Label Request for Advertising werden angezeigt. Alle Posts anzeigen

Montag, Oktober 06, 2008

AoD (Advertising on Demand) or RFA (Request for Advertising)

We are working on ideas and means for servicing plan for advertising people want, people request, people are willing to pay with ...

- Out of interest, intention to buy something, being entertained, etc.

- Using advertising requested (delivered / displayed) as exchange currency

(and service provider need to pay the bill)

What do you think? Can it work better, than unwanted advertising? Do you know efforts who work, didn't work? Are you interested to work on this concept? How would you name it? AoD, RFA, or?

Previous postings:
AdSelektor vs. AdBlogger
Die User werden blockig und wollen Anzeigen, die sie nicht bestellt haben, auch nicht sehen

Get Free Books By Selecting Your Ad Sponsor Messages


Examples: Ads for Your PDFs & eBooks

Hurra, die Welt braucht PrinterStitial's

Sonntag, September 28, 2008

Die User werden blockig und wollen Anzeigen, die sie nicht bestellt haben, auch nicht sehen

Tina Klopp auf Zeit.de über Adblocker, Cookies-Löscher, anonyme Surfer - die das Geschäftsmodell derer, die ihre Inhalte und Programme kostenlos im Netz anbieten, bedrohen ...

Wie wäre es eigentlich, wenn Website einen eigenen Ad-blocker aka Ad-Selektor (für erwünschte Werbung) anbieten würden, damit der Nutzer das Angebot 'bezahlen' auch in seiner Währung kann?

Geht nicht? Geht schon! Zum Beispiel:

Buch
Get Free Books By Selecting Your Ad Sponsor Messages (BookGG.com)

Ausdrucke, PDF - warum nicht auch 'on Screen', statt resonanzarmen Klickorgien? (ClearPrint)
Hurra, die Welt braucht PrinterStitial's

Donnerstag, Januar 03, 2008

Example: Ads for Your PDFs & eBooks

via John Battelle's Searchblog:

Kevin Kelly is using the Adobe PDF ad insertion program (partner: Yahoo ad network) to offset bandwidth costs for downloads on his book True Films - 200 Documentaries, you must see before you die

He explains:

Earlier editions of this book have been available on Amazon, Lulu, and as a cheap download from my site. But with this new version 3.0 I am trying something new. I am offering this 200-page full-color guide (perfect as a companion if you have Netflix) as a FREE download. It's in PDF format, but with a twist. To help offset the significant bandwidth costs of these downloads (I hope my server can take the wave), I have appended advertisements to the PDF book. Here is how the ads work:

If you choose to see the ads, they will appear in a gray sidebar on the right, adjacent to the pages of the book, just outside the frame of the page, as shown below:



Learn more about Ads for PDFs

btw.,
even if you are not interested in ads, but in great film documentaries, download Kevin Kelly's compendium now and/or bookmark his Website TrueFilms.

Somewhat related entry:
Get Free Books By Selecting Your Ad Sponsor Messages

Mittwoch, September 12, 2007

Get Free Books By Selecting Your Ad Sponsor Messages

This sounds like a good idea:

Get you books by asking your PoD (should also work via on demand delivery services for Magazine, Films, Podcast) to include certain ads from companies you choose and you want to read, hear, see ...




- you choose the book you want to buy
- you see how much you've got to pay and
- you add advertisement until the balance is down to zero
- you press the buy button

This advertisement powered free book (or anything) business model comes from BookGG.com , China. Of course the advertising model is not new - but let you choose, which advertising you want to read in return is a step forward and mixes good with Social Media!

more / via Luyi Chen on China Web 2.0 Review and Riku at WappBlog

Nachtrag:
Interview with Shen Bo, president and founder of BookGG.com


By Annie Sun Shanghai. 13-Sept 2007 INTERFAX-CHINA 


Booklovers can now get books for free online in China through BookGG.com, a Web site launched this year.


When selecting which books they want from BookGG, users can choose from a number of sponsors who wish to advertise in the books, and how many adverts they are willing to have. The location of adverts - front, back, middle or in page corners - can also be specified. If users agree to have enough adverts, the books will be provided to them free of charge.


Customers can also ask for books to be customized, for example, by having their names printed on the cover.


Once customers have made their selection, BookGG re-binds the books it acquired from publishers, inserting whatever adverts have been selected, before dispatching them.


Shen Bo, president and founder of BookGG.com, said the business model could prove revolutionary in how it combines the business resources of the publishing and advertising industries with the strong communication channels offered by the Internet.


Interfax spoke with Shen yesterday about how this pioneering business model is operated and what challenges and opportunities BookGG will face in the future.


via