In November, Google+ social media referrals have dropped again. Facebook now has over 1000 times the amount of referrals as Google+.
Posts mit dem Label Social Marketing werden angezeigt. Alle Posts anzeigen
Posts mit dem Label Social Marketing werden angezeigt. Alle Posts anzeigen
Freitag, Dezember 02, 2011
Montag, November 15, 2010
Donnerstag, September 09, 2010
Snapshot: Die Verlegerverbände auf Twitter
... zur Nachahmung empfohlen?
@VDZ_Akademie
Following 560
Follower 273
Last Tweet: 6-Sep-2010
@fachpresse_de
Following 0
Follower 199
Last Tweet: 25-Aug-2010
@boev
Following 34
Follower 547
Last Tweet: 8-Mai-2010
BVDA.de ???
BDZV.de ???
lokalpresse.de ???
VDZ.de ???
@VDZ_Akademie
Following 560
Follower 273
Last Tweet: 6-Sep-2010
@fachpresse_de
Following 0
Follower 199
Last Tweet: 25-Aug-2010
@boev
Following 34
Follower 547
Last Tweet: 8-Mai-2010
BVDA.de ???
BDZV.de ???
lokalpresse.de ???
VDZ.de ???
Mittwoch, März 04, 2009
Why Sales People Need to Care About and Use Social Media
In-Person, online and offline I often hear or read statements like:
- Yes, some person(s) from our company read Blogs, posting comments / post on Blogs
- Yes, our company, some person(s) from our company is on twitter
- Yes, some of our (crazy) Tech’s have an account on Facebook
- Yes, our Marketing Department is on XING
- Social Media O.K., but our people using Social Media waste a lot of valuable time
In fact there are a lot more business people around using Social Media tools for their interest and private or personal social networks, than for business purpose. The latest study from Forrester Research showed that more and more people in B2B are using Social Media for their business and so it is high time that sales people (and their manager) start to care about Social Media for business.
A whitepaper 10 reasons sales people need to care about social media from Xeequa points to areas where sales people can (and should) benefit from using Social Media in business
- to educated purchase decisions
- for customer profiling / segmentation
- for lead generation or what is left of it
- for reference selling
- for objection handling or anxiety of bad feedback
- for developing more and better opportunities / selling solutions
- for being much closer to / with their customer
- for better sales process management
- for more closing confidence and chances on both sites
making you aware of what you should consider, if you are interested to be among the winners of this game.
Download Whitepaper on salesandmarketing.com (PDF, 14 pages)
Frage an die Mitleser auf diesem Blog:
Wäre 'Social Media für Anzeigenverkäufer', im Vertriebs- und CVM-Geschäft oder/und im Redaktionsmarketing ein Thema für ein gemeinsames Projekt und/oder einen Workshop spezielle zugeschnitten auf den Bereich Fachmedien und Special Interest Medien? Kontakt
- Yes, some person(s) from our company read Blogs, posting comments / post on Blogs
- Yes, our company, some person(s) from our company is on twitter
- Yes, some of our (crazy) Tech’s have an account on Facebook
- Yes, our Marketing Department is on XING
- Social Media O.K., but our people using Social Media waste a lot of valuable time
In fact there are a lot more business people around using Social Media tools for their interest and private or personal social networks, than for business purpose. The latest study from Forrester Research showed that more and more people in B2B are using Social Media for their business and so it is high time that sales people (and their manager) start to care about Social Media for business.
A whitepaper 10 reasons sales people need to care about social media from Xeequa points to areas where sales people can (and should) benefit from using Social Media in business
- to educated purchase decisions
- for customer profiling / segmentation
- for lead generation or what is left of it
- for reference selling
- for objection handling or anxiety of bad feedback
- for developing more and better opportunities / selling solutions
- for being much closer to / with their customer
- for better sales process management
- for more closing confidence and chances on both sites
making you aware of what you should consider, if you are interested to be among the winners of this game.
Download Whitepaper on salesandmarketing.com (PDF, 14 pages)
Frage an die Mitleser auf diesem Blog:
Wäre 'Social Media für Anzeigenverkäufer', im Vertriebs- und CVM-Geschäft oder/und im Redaktionsmarketing ein Thema für ein gemeinsames Projekt und/oder einen Workshop spezielle zugeschnitten auf den Bereich Fachmedien und Special Interest Medien? Kontakt
Mittwoch, September 03, 2008
Google Chrome finds on the first (reduced) day more Betatester than Opera has user
Google announced the long rumored Google Browser Google Chrome
Google Chrome 'market share' on September 2, 2008 according to Clicky
52.69 % for IE
35.16 % for Firefox
5.73 % for Safari
2,88 % Goggle Chrome
1.46 % for Opera
Google Chrome 'market share' on September 2, 2008 according to Clicky
52.69 % for IE
35.16 % for Firefox
5.73 % for Safari
2,88 % Goggle Chrome
1.46 % for Opera
Dienstag, März 25, 2008
Forrester Social Technographics Report
Im März hatte Forrester seinen Social Technographics Report vorgestellt, mit Daten aus dem Forrester's North American Social Technographics Online Survey, Q2 2007, 10,010 respondents; dem Forrester's European Technographics Benchmark Survey, Q2 2007, 24,808 respondents und Forrester's Asia Pacific Technographics Survey, Q1 2007, 6,530 respondents. Letzte Woche kam dazu ergänzend (und F.O.C.) ein Profi-Tool mit dem man sich die Daten nach Ländern, Alter und Geschlecht auswerten lassen kann.
Da wir dazu schon auf den anderen Blogs gepostet haben, hier nur die entsprechenden Links:
Forrester Social Technographics Report
The Social Technographics Profile Of Your Existing and Potential Customers
The Social Technographics Profil Altersgruppe 55+ Deutschland
Da wir dazu schon auf den anderen Blogs gepostet haben, hier nur die entsprechenden Links:
Forrester Social Technographics Report
The Social Technographics Profile Of Your Existing and Potential Customers
The Social Technographics Profil Altersgruppe 55+ Deutschland
Sonntag, März 09, 2008
Mittwoch, Januar 30, 2008
my|net|fair soll die Globalisierung fair für alle machen
Für März ist der Start von mynetfair.com angekündigt eine Kooperation zwischen ifc europe und Burda Direct und soll sich nicht nur um den fairen Handel mit 'Food' und 'NonFood' produkten kümmern, sondern um (fast) alles, die Beziehungen, Rohstoffe, Produzenten, Lizenzen, Fertigung, Halbfertigprodukte, Verpackung Handel und verkauf ...
Hier das Video von der Präsentation auf der DLD '08
Link: sevenload.com
Der Start ist für März 2008 angekündigt.
Mehr dazu in der Pressemitteilung ... DE EN FR
P.S.
Über solche Aktivitäten und Ansätze berichte ich gerne!
Hier das Video von der Präsentation auf der DLD '08
Link: sevenload.com
Der Start ist für März 2008 angekündigt.
Mehr dazu in der Pressemitteilung ... DE EN FR
P.S.
Über solche Aktivitäten und Ansätze berichte ich gerne!
Dienstag, November 27, 2007
Social Media Darling 'Target' Off-Target?
The Target (Rounders) newsletter (issue #107) spells out:
Your mission: try not to let on in the Facebook group that you are a Rounder.
We love your enthusiasm for the Rounders, and I know it can be hard not to want to sing it from the mountaintops (and the shower, and on the bus…). However, we want to get other members of the Facebook group excited about Target, too! ...
Kaye D. Sweetser unfolded on her blog so this is mass communication? the full story
Your mission: try not to let on in the Facebook group that you are a Rounder.
We love your enthusiasm for the Rounders, and I know it can be hard not to want to sing it from the mountaintops (and the shower, and on the bus…). However, we want to get other members of the Facebook group excited about Target, too! ...
Kaye D. Sweetser unfolded on her blog so this is mass communication? the full story
Montag, Juli 02, 2007
Wie User Social Networks sehen, nutzen
und vermarktet werden (wollen).
How Consumers Use Social Networks
Social Networking Serie Teil 1
by Charlene Li (Forrester) (13 pages, 279 USD)
On her Blog Groundswell Charlene Li points to
A MySpace Research Summary on the subject
'Never Ending Friending' (PDF, 68 pg., F.O.C.)
via Robert Basic / Charlene Li
(Cross posting on HEM on Marketing)
How Consumers Use Social Networks
Social Networking Serie Teil 1
by Charlene Li (Forrester) (13 pages, 279 USD)
On her Blog Groundswell Charlene Li points to
A MySpace Research Summary on the subject
'Never Ending Friending' (PDF, 68 pg., F.O.C.)
via Robert Basic / Charlene Li
(Cross posting on HEM on Marketing)
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