Posts mit dem Label Social Media Relation werden angezeigt. Alle Posts anzeigen
Posts mit dem Label Social Media Relation werden angezeigt. Alle Posts anzeigen

Freitag, Juli 11, 2014

European Communication Monitor 2014

Annual survey on future trends in communication management and public relations. Run by the European Public Relations Education and Research Association (EUPRERA), the European Association of Communication Directors (EACD) and Communication Director Magazine, supported by Ketchum. In 2014, 2,777 communication professionals from 42 countries participated.

Lead researcher Ansgar Zerfass (University of Leipzig (GE) & BI Norwegian Business School (NO).

via / more and PDF Download

Highlights in Deutsch
European Communication Monitor 2014: Weltweit größte Studie zur strategischen Kommunikation vorgestellt von Sandra Liebich (na Blog)

Montag, Februar 17, 2014

Aktuelle Studie: Social Media für Verlage und Zeitungen

von Andreas Moring (Hochschule Fresenius, Northern Business School)

Untersuchungszeitraum: Juli - Dezember 2013
Umfang: 140 Seiten

"Die Studie untersucht und analysiert die Trends und Treiber der Entwicklung Sozialer Netzwerke und der Social Media Ökonomie und leitet daraus Erkenntnisse und Handlungsempfehlungen für Verlage und Zeitungen ab, wie diese Trends und Entwicklungen für das eigene Geschäft und die eigenen Marken genutzt werden können..."   mehr

Der Einfluss von Social Media
auf Markenbindung und Kaufentscheidungen

Die Studie postuliert den Einfluss von Social Media nicht allzuweit weg von Print und TV und noch vor Radio. Wie dieses Ergebnis zustande kommt und wie es validiert wurde, steht (hoffentlich) im Studienband (der uns nicht vorliegt).

Entwicklungstrends in Social Media

Weitere Informationen | Bezug

Donnerstag, Juni 14, 2012

news aktuell: Social Media Trendmonitor 2012

Noch immer setzen deutschen Redaktionen und Unternehmen bei der Beurteilung ihres Erfolgs im Social Web in erster Linie auf die Anzahl ihrer Fans und Follower. Bei der Einschätzung der Relevanz der Angebot liegt Facebook, klar vor Twitter (2) und XING (3) ...

Samstag, Mai 28, 2011

5 Fundamentals for Successful Social Media Campaigns

You can't repeat this fundamentals often enough ... by Trevor Jonas more / via

- It starts with (real) people and relationships
- Engage your entire real-world ecosystem early and throughout 
- Focus on a business issue, customer pain point or competitive differentiators
- Fully integrate it from the start
- Marry the virtual [digital] and physical

Dienstag, August 10, 2010

Companies do Social Media, but most fail to deliver the 'Social' part of Social Media

A Wildfire PR study (18 pg, PDF) finds: While over 90% of the companies had a presence on two or more social networks, only a small minority were actually using social media to engage.

From the Executive Summary:

Nearly all (90%) of the tech companies in our study had a presence on two or more social networks. Twitter was the most popular, being adopted by 74% of brands in our study, followed closely by LinkedIn (72%), with Facebook lagging far behind, with just 20% of tech companies having a Facebook page. Just under half of the companies in our study (48%) had a blog.

Old ‘push marketing’ techniques prevail

However, our study confirmed that, with some notable exceptions, brands are largely using social media to push out marketing messages and corporate content: 60% of companies with a Facebook page used it purely as a distribution channel, 57% of companies with a Twitter account used it solely for one-way marketing activity and only 25% of blogs received comments on a regular basis.

66% of Facebook pages in our study received comments from users, with each comment presenting an opportunity to engage and to build brand advocates. However, 75% of technology companies with a Facebook account failed to recognize this opportunity and left comments unanswered.      ...

Yet, only 3% of the tweets in the study were re-tweets and just 12% were replies. Shockingly, 43% of brands with a Twitter account had never replied to a tweet.

Download the Wildfire PR Whitepaper with plenty of tips for business use of Social Media (after registration)

Montag, Juli 19, 2010

Study: 70% of consumers want to interact via social media

but only 30% of companies are ready for it ...

finds a new study, conducted by leading research firm Yankee Group and commissioned by Siemens Enterprise Communications examining how social media is changing consumer behaviors and what businesses can do to succeed in a connected world.

Some key findings:

80 % of survey respondents believe businesses should review social media sites to see what people are saying about them

70 % of consumers want to be able to leverage social media sites to see real-time availability of company experts in technical support, billing, etc.

58 % of consumers say regular communication with a business via social networking sites improves their loyalty to that business

67 % of employees need more tools to track and manage their social communications for business purposes

via / more Siemens Enterprise Communications

Sample Chart: Customer Service Access is critical to Success


Download ePaper (14 pg., PDF)

Freitag, März 26, 2010

Poll: Nutzen Sie Social Media Angebote geschäftlich?

Bitte wählen Sie die zutreffenste Anwortmöglichkeit - twtpoll lässt nur eine Antwort pro Zeile zu (jedenfalls in der f.o.c. Version).

via @softguide | on Facebook

Samstag, Dezember 05, 2009

Zeitgeist '09: Von der Pressemitteilung zum Social Media Newsroom (Präsentation)

Prima Präsentation zum Thema Online Social Media Newsroom nominiert zum slideshare zeitgeist '09 Award von mediaquell | Corporate Quellen

Online Social Media Newsrooms - Was ist das? Was sind die Vorteile? Informationen, Daten und Fakten.

Die Präsentation zeigt auf, was Online Social Media Newsrooms sind, wozu sie dienen und warum Online Newsrooms immer mehr die klassischen Pressebereiche und Abläufe ersetzen.

Montag, September 08, 2008

How Do You Score in Social Media

'Impulse presentation' by John H. Bell (360° Digital Influence, Ogilvy PR)

Link to YourSocialMediaScore Interactive Website

via Murphy's Law

(Cross posted on Hugo E. Martin on Media, Marketing & Internet)

Montag, Mai 26, 2008

Lee Hopkins: 'Better Social Media Communication Results' Newsletter

Lee Hopkins (a communicator from Adelaide, Down Under) third issue is out and Lee gives on Better Communication Results a detailed overview about the No. 3 (and the previous issues).

A (paid) subscription includes the PDF Newsletter and an interview with an industry leader / thinker (MP3)

Earlier entry:
Trevor Cook & Lee Hopkins Great Whitepaper on Social Media and Web 2.0

Freitag, November 24, 2006

A Social Media Guidelines for PR in the Making

Neville Hobson pointed today to CIPR (the Chartered Institute of Public Relation - UK)

CIPR has just launched a 'social media paper' and opens the consultation and discussions on the matter (open until Dec 31, 2006).

The guidelines cover the following topics:
• Introduction – what social media is
• Social media and the CIPR Code of Conduct
• Potential legal issues
• What to be aware of as an employer / employee
• Other issues: Astroturfing; Ghosting; Off the record; Wikis; Rules of engagement; The future
• Further information: CIPR resources; Useful links

If you live in the UK, they invite you to partizipate and if not ...

you might learn a lot from reading this thoughtful and sometimes pr mind provoking consultation paper for developing your own guidelines.

Read more about it, at Tony Bradley (he is CIPR's president) Blog PR Voice

(Cross posted at Hugo E. Martin on Media, Marketing & Internet)

Freitag, November 17, 2006

Nathan Gilliatt Defines 'Social Media Relations'

Nathan Gilliatt outlines the role of SMR and defines the responsibilities for 'social media relations' :


"1. Coordinate the development and implementation of social media engagement strategy and policies, including blogging policy, formal blogger relations programs and social media monitoring programs.

- Maintain domain knowledge in social media. Be a resource for others who need to understand new services and their potential impact on the business.

- Maintain awareness of company's activities in social media and contacts for the various activities.

- Be an advocate for the understanding of social media and how they affect the company's marketing and communications activities.

- Engage the company's IT organization to coordinate IT resources and policies with social media strategy.

2. Train functional groups (such as marketing, communications, and HR) on the technology and culture of social media as it relates to their roles.

3. Coordinate company's tactical response to social media issues.

- Consult with internal groups on appropriate responses to social media issues. Advise on the likely response of online communities to the company's plan.

- Coordinate company response to social media crises; track engagement by appropriate groups (internal and external).

4. Serve as the primary contact for external service providers and vendors who support the monitoring of, and engagement with social media. "

via / more on The Net-Savvy Executive

(Cross posting on Hugo E. Martin on Media, Marketing & Internet)