Gartner's Hype Cycle for Social Software, 2013

What's hot (or not so hot) in Social Software: Collaborative customer interfaces, Social co-browsing, Mobile virtual worlds ...

"IT leaders must keep abreast of this evolving sector in order to take advantage of social capabilities and understand the implications that social software developments have for related technologies"

via / more Gartner's 2013 Hype Cycle for Social Software Reveals a Wealth of Emerging Innovations [PM]



© 2013 Gartner UK Ltd

Gartner's 2010 Hype Cycle Social Software

Gartner released their annual '2010 Hype Cycle Social Software'


enlarge
Source / Copyrighted: Gartner, Inc.

On the Rise

Pattern-Based Strategy
Social Network Analysis
Crowd sourcing
Personal Security Applications Embedded in Social Media
Socialcasting
Enterprise Internet Reputation Management
Simultaneous Collaborative Editing
Idea Marketplaces
Social Analytics

At the Peak

Social Software Standards
Sentiment Analysis
Social Profiles
Social-Data Portability
Activity Streams
Expertise Location and Management
Social-Media Consulting
External Community Platforms

Sliding Into the Trough

Mobile Social Networks
Prediction Markets
Unified Communications and Collaboration
Microblogging
Social Bookmarking
Open-Source Social Software
Internal Community Platforms
Personal Subscriptions
Social Software Suites
Idea Management

Climbing the Slope

Social Search
Wikis
Folksonomies/Social Tagging
Corporate Blogging

Entering the Plateau

Presence
Blogs

Leading author: Susan Landry

more on Gartner's Website
Gartner's Hype Cycle for Social Software 2010 [61 Pages, 1,995 USD]

Chart: 2010 Hype Cycle Social Software / Social Media via Fred Zimny

more ... Hype Cycle for Media Industry Publishing, 2010
more ... Hype Cycle for Media Industry Advertising, 2010

Rex Hammock: 7 (old) Reasons To Use Twitter

our college Rex wrote the following post more than three years ago (February 2006) when Twitter was certainly not around. This posting is, besides that it is maybe more actual today, quite a good demonstration that needs / purpose / motives in communications stay on whilst tools move on (fast).

Full citation from Rex Hammock on Rex Blog:

"A few years ago, I wrote a post that included an accidental list of seven recommendations about blogging. I just ran across it and decided if the words blog and blogging were changed to refer to Twitter, it could be another accidental list:

1. Don’t apply mass-media metrics (number of followers) in measuring the success of your personal or business use of Twitter.

2. Don’t let any third-party Twitter metric application — and I’m not referring to a specific application as I can’t keep up with them — define your authority or popularity or pecking order.

3. Start using Twitter for the same reasons you have a telephone or email: You need a means to join in a conversation.

4. Start using Twitter so you can easily post messages and point to photos and other digital files accessible by anyone on the web — or by only a private group of people who you allow to follow you on Twitter if you decide to “control” who sees your Twitter updates (i.e., your employees or members of your family).

5. If you run a business, start using Twitter because one day, I promise, you will be glad you have a place to respond when the conversation is about you.

6. Use Twitter because there are two or three people who actually matter in your life or work, or who share your passion for a particular topic.

7. Use Twitter because once or twice a day, you see an article or joke or something that today you forward by email to a group of people. (Hint: stop emailing them, post the link on Twitter and tell your friends your Twitter username.)"

[Accentuations by hemartin]

You may want to follow Rex (a b2b media expert heavyweight) on Twitter: @r

(and you can follow me on Twitter @hemartin)

How To Do Almost Anything With Social Media

Pete Cashmore promised me in January 2008 that he would look into my account problem with my two mashable accounts hemartin (which I can't access) versus hemartin4interim . Pete, how much longer do I have to wait? Is this the reason, why you include the provision 'almost' in the title?

Yesterday Pete rounds up on mashable.com's How-to articles on Social Media and Tools and finds

HOW TO 2008: How To Do Almost Anything With Social Media

with the Google's, Facebook's, Twitter's, Blogs, Video's, Social Network's, Business, Productivity's, Social Media and the ROSMW

The Bivingsreport 2008: Use of Internet by America's Largest Newspapers

I don't know whether Alexander Svensson, Steffen Büffel, Falk Lüke and Igor Schwarzmann planning an update on their study of the use of the Internet by German newspapers, but last week The Bivingreport has released their 2008 Update for US


enlarge | alt. 2006-2007-2008 comparison

Some key findings:

- 58 percent of newspapers allowed for user generated photos, while 18 percent accepted video and 15 percent articles. Overall, 58 percent of newspapers offered some form of user generated content in 2008 compared to 24 percent in 2007

- Research shows that the number of newspaper websites allowing users to comment on articles has more than doubled in the last year. 75 percent compared to 33 percent in 2007

- 10 percent of newspapers have social networking tools, such as user profiles and the ability to “friend” other users, built into their sites in 2008 compared to 5 percent in 2007

- 76 percent of newspapers offered a Most Popular view of content in some form (Most Emailed, Most Blogged, Most Commented, etc.). This compares to 51 percent in 2007 and 33 percent in 2006

- Integration with external social bookmarking sites like Digg and del.icio.us has increased dramatically the last few years. 92 percent of newspapers now include this option compared to only 7 percent in 2006

- 57 percent of newspapers offer PDF editions, 20 percent offer chatting options, 96 percent provide local weather information, 40 percent utilize SMS alerts and 70 percent offer community event calendars.

- The number of websites requiring registration to view most content (free or paid) has decreased from 2007. Now only 11 percent of websites require registration to view full articles, compared to 29 percent in 2007 and 23 in 2006.

via /more from The Bivings Report Website

Earlier post
Update Zeitungsstudie ' Was Zeitungen im Web machen'

Add Facebook Connect to Your Blog in 8 Minutes

by Dave Morin



In this video: Luke Shepard, Wei Zhu

Facebook Connect

... allows its members to log onto other Web sites using their Facebook identification and see their friends’ activities on those sites ... more at the NYT

Post scriptum
Add Facebook Connect to Your Blog in 8 Minutes (Video by Dave Morin)

Focus: Social Media in Afrika

A series by Jonathan Gosier on ReadWriteWeb

Part One
Looks at social media contributions from Africans

Part Two: Looks at mobile and connectivity innovations and
Part Three: Looks at how local Governments, NGOs and nonprofits are being affected.

Jonathan Gosier born in USA and lives now in Kampala, Uganda. He is the founder of Appfrica and does regular post on Appfrica.net | Appfrica Wiki

Other Blogs on Africa
Erik Hersman at WhiteAfrican.com (great Interview with Jon)
Ismail Dhorat at StartupAfrica.com

In Part one we learn about the Web Community in Africa and some Social Media Projects like

Afrigator (a South African aggregator of African blogs and news)

Zoopy (a YouTube/Flickr like service also out of South Africa)

Ushahidi (an SMS crisis reporting and mapping engine from Kenya).

Muti.co.za (a Digg-like South African news site)

Sokwanele.com (an SMS/mapping application similar to Ushahidi)

Amatomou (a South African news and social media aggregator)

BlogSpirit (a Ugandan blog aggregator based on the open source Gregarious)

Mzalendo (portal for tracking the actions of Kenya's Parliament)


One of the commentators on this post pointed to a Bandwidth Blog entry (and comments) which lists additional Web 2.0 ventures: South Africa's web startups to watch

via JD Lasica

Earlier entries
The Voices of Africa: A Step Up in Citizen Journalism in Africa
Africa: Reuters & Bloggers...All On One Page
Citizen Journalism Project: South-Africa

Socialtext 3.0: Social Media Plattform for the Enterprise - well received

scobleizer
Exclusive video: SocialText brings enterprise Facebook and Twitter to wikis (18'29 minutes)



Ross Mayfield's Weblog
Hello Socialtext 3.0! People, Workspace, Dashboard, Signals

TechCrunch
SocialText 3.0 blends Facebook, Twitter, and the Enterprise

BusinessWeek
Socialtext 3.0: Will Wikis Finally Find Their Place in Business?

The New York Times
Socialtext 3.0: Bringing Facebook, Twitter to the enterprise

Check it out. Get a Free Trial


Earlier posts:
Enterprise Web 2.0 Strategy für Business (14-Mar-2008)

Wiki: Socialtext Unplugged (13-Dec-2006)

SocialText - Made Easier Social Text 2.0 (23-Sep-2006)

Our first encounter with Ross Mayfield and Socialtext
24 hours on Socialtext: European Blogosphere at Reboot (11-Jun-2005)

198 Social Media Sites by their Niche

Tyler Colwell (SMMGURU)published a long list with his top social media sites by their niche

Check out the once in your niche of interest!

Google Releases 3D World Chat Lively

My first impression: Lively look like 'Second Life Rescue Cabins' (of course not related to Linden Labs Second Life) on your website or 'Chill Out Rooms' in virtual space, with an earthy connections.

Announcement at the official googleblog

Just a Visual at YouTube

via blogoscoped.com

lifestream.fm startet mit deutscher Version

startet in Private Beta und unterstützt das Aggregieren verschiedener User-RSS-Feeds

lifestream.fm unterstützte deutschsprachige Services:
Clipfish, Kwick, Joinr, Mister Wong, MyVideo, Photocase, Plazes,Qype, Sevenload, Uboot, Venteria, Yigg.

International u.a.:
Amazon Wish List, Atom/RSS Feed, Clipmarks, del.icio.us, Digg, diigo,Disqus, Facebook Photos, Facebook Status, Flickr, FoodFeed, Furl, Google Reader, iLike, last.fm, ma.gnolia, Meneame, Mister Wong, Mixx, Netflix, Netvibes, Odeo, Picasa, PownceQik, Reddit, StumbleUpon, Tumblr, Twitter, Twitxr, vi.sualize.us, Vimeo, Likes, Vimeo Uploads, Wakoopa, We Heart It, Xbox Live, XING, Yelp, Youtube Favs, Youtube Uploads, Zoomr.

Wer Zeit und Lust hat, ich habe 10 Einladungscodes im Angebot, bitte melden ... Verteilungsmodus: 'FIFO'

Extrem Social Poster Utility

Gerade lese ich auf Klaus Eck's friendfeed

von Nicole Simon:
"ähm. warum postest du einen spam link [urlcash] anstatt einfach das echte http://socialposter.com/"

Nicole, danke für den Tipp für alle Social Extrem Poster ...

Folio: mediaPRO Social Network - 399 Members in just one day

Not long ago americanbusinessmedia started a B2B Social Network, until now 452 people have registered.

Yesterday Folio: launched their The Professional & Social Network for Magazine & eMedia Publishing Professionals and within one day it has 399 members (the power of magazines?). Like the abm network it is based on NING ...

Check it out! You can join me at abm's network here and on folio's network here

I wonder, when the German Magazine Publishing Association VDZ and/or Deutsche Fachpresse or Horizont and/or WUV or turi2 start their social network for media professionals ... (in any case it would be educational for their member and might steer some activity on their members / users site!)

If you don't want to wait for them, you can contact me, too!

Zemanta offers assisted Blog Production

and will augment text content with smartlinks, images, keywords and related content for Blogs and Website. This application from a small Slovenian venture (based in Ljubliana and London) is around in Alpha since March 08. TechCrunch wrote in March: A content suggestion engine for blogging? That could work…



On Zemanta's website you find also a small demo ...

Here Zemanta's June-03-Announcement (PDF) for an updated Version. We didn't test the plug-in yet, but from the announcement it should work on WordPress, Movable Type, Blogger ... if you test it, let us know!

As right now not all links are working I give you this extra links Company & Contact

Stiefkind: Social Networks in Deutschland

Erst vorgestern hatte uns Forrester Research geschockt mit der Aussage, dass in Deutschland überhaupt nur 10 % der Online-Nutzer Social Networks besuchen (Monat). Fast hätten wir es geglaubt und daraus einen Bericht gemacht. Da aber gleichzeitig die Besucherzahl auf SN für Frankreich in Höhe von 3 % berichtet wird, können wir die Forrester Zahlen ganz 'easy' als Märchen abtun.

Endlich mal nicht auf dem letzten Platz (sondern nur dem vorletzten ...)



Setzen wir dem doch einfach (für Deutschland) die Reichweiten von FAZ / Nielsen Media für April '08 und die jeweils letzten Unternehmensangaben zu den Mitgliedern entgegen

1. StudiVZ: 3,68 Mio. (nach Unternehmensangaben 5,6 Mio Mitglieder 5/08)
2. SchülerVZ: 2,65 Mio. (nach Unternehmensangaben 3,4 Mio. Mitglieder 5/08)
3. MySpace: 2,24 Mio. (??)
4. Wer Kennt Wen: 2,13 Mio. (nach Unternehmensangaben 2,5 Mio. Mitglieder 5/08)
5. Lokalisten: 1,20 Mio. (nach Unternehmensangaben 1,5 plus Mitglieder (04/08)
6. Xing: 0,99 Mio. (nach Unternehmensangaben 1,8 Mio. Mitglieder 5/08)
außer Konkurrenz (siehe unten)
- Facebook 1,2 Mio. (Jan-Mar 08) (Facebook Stats 0,55 Mio. Mitglieder 6/08)

das wären für die führenden sieben Netzwerke 14 Mio. Social Network Besucher (von rd. 40 Mio. Online Nutzern insg. laut (N)onliner 2007). Und dazu kommen noch ein paar Milliönchen für die anderen 100plus Social Networks (Martin Weigert) in Deutschland.

Und wenn Ihnen das noch ein wenig unsicher erscheint, da gibt es ja noch die AGOF Internetfacts (IV/2007) und die ComScore Daten (allerdings schon vom Juli 2007), die 14,8 Mio Unique Visitors auf Social Network Sites für Germany ausgewiesen hatten.

Da bleibt doch nur eine Frage offen, wo ist eigentlich Facebook? Nielsen hatte Facebook nicht ausgewiesen, weil die verfügbare Datenbasis 'zu gering' war um eine Monatsauswertungen vorzunehmen).

Hier also die 'bescheidene' Mitgliederentwicklung für Facebook per 3-Juni-2008

Resümee Wochenschwerpunkt: B2B Media und Social

Hat sich seit unserer kleinen Umfrage zur Frage 'Wie Fachmedien das Internet nutzen' - mit dem Schwerpunkt 'Social Media' Charakteristikas und Tools - viel getan, wollten wir wissen. Insbesondere wie solche Social Media Charakteristikas implementiert werden.

Unser Resümee (sicher ein wenig getrübt und mit manchen blinden Flecken durch Segmente mit denen wir eher mehr oder weniger vertraut sind) ist, bei den B2B Fachmedien hat sich eher weniger getan, im B2B Marketing (und präsumtiven Investoren der Fachmedien) eher mehr getan. Dieser Eindruck verstärkt sich eher noch, wenn man statt zu fragen 'ob solche Funktionen vorhanden sind, eingesetzt werden'

Aus unserer Auswertung 'Wie die Top 25 Fachmedien in Deutschland das Internet nutzen'



fragt und untersucht, wie durchdacht, gekonnt und zielführend sie eingesetzt und genutzt werden, und zwar

- zum Nutzen der Leser-/User-Community und der jeweiligen Industrie- und Berufsgruppe,
- zur Mehrung des Erfolg der Werbetreibenden und Koop-Partner und
- zum Wohle (und profitablen Wachstums) des jeweiligen Fachmedienangebots, des Fachverlags

Da stellt sich dann schnell die Frage, ist das eher ein Erkenntnisproblem oder ein eher Umsetzungsproblem?

Wenn man das Interview mit dem efv Geschäftsführer Martin Korosec aus dem Buchreport express (29-Mai-2008) liest (... ich sehe 'zumindest in unserer Community der Werbe- und Medienbranche gar kein großes Interesse, selbst zu kommunizieren') wohl eher ein Erkenntnisproblem. Und, ich kenne nicht wenige Mitarbeiter in Fachmedien die sich in einer Koppel eingesperrt fühlen und nur mit den Hufen scharren, statt laufen dürfen.

Wie wenig sich die Deutsche Fachpresse um ihr Environment, ihre Kunden, ihre Arbeitgeber, ihre Investoren schert (und umgekehrt) wird auch aus diese Technorati-Grafik über die Erwähnung des Jahreskongresses deutlich - 1 maximal zwei Nennungen an einigen der vergangenen 30 Tage ...



Mein Tipp für Chefredakteuere, Produktmanager, Verlagsmanager und Fachverleger:
Warten sie nicht bis Ihre Leser- und Anzeigenkunden außer Reichweite sind, sondern machen sie ganz schnell ihre Hausaufgaben und setzen sie sich an die Spitze der Bewegung mit partnerschaftlich entwickelten, intelligenten und nützlichen Diensten und Angeboten.

Übrigens, was halten Sie von einem Rigorosum für Entscheider und Manager in Sachen 'Social Media' für eine Verlängerung der 'Fahrerlaubnis' in Ihrem Unternehmen?

Frühere Einträge zum Thema:
Wie Fachjournalisten und B2B Kommunikatoren das Internet & Web 2.0 nutzen

MrMagazine: The Power of Interactive Printed Magazines

Google Sites jetzt für Alle

frei zugänglich - zur Zeit allerdings nur in Englisch



Google Sites Overview Video

Früherer Eintrag:
Google Sites mit JotSpot Wiki-/Teamwork-Technology

Social Media Einsatz in Direct Marketing und Branding

Die Direkt Marketing Association (DMA) hat ihren ersten New Media in Direct Marketing und Branding Emergenz Report veröffentlicht (kann man hier kaufen, digital auch in Häppchen)

Das folgende MarketingVox / socialmedia.biz Chart verrät uns die Nutzunganteile von New Media / Social Media Elementen durch Marketers



und MarketingVox verrät noch mehr

Weitere Erkenntnisse der Studie (Englisch) u.a.:

- 84 percent of marketing respondents use Web 2.0 and rate it as a highly effective way to create a loyal community of customers

- The most frequently used Web 2.0 tool is not the most effective for brand building

- The most underutilized Web 2.0 elements are blogs and user generated content

- 85 percent of respondents are using Web 2.0 to build one-to-one relationships with their customers

- More than 80 percent employ Web 2.0 to generate leads and sales

- 82 percent allocated a quarter or less of their marketing budget towards Web 2.0

- 70 percent of those who report that they are experts in interactive marketing also allocate about a quarter of their budget to Web 2.0

Social Media Einsatz in Direct Marketing und Branding

Die Direkt Marketing Association (DMA) hat ihren ersten New Media in Direct Marketing und Branding Emergenz Report veröffentlicht (kann man hier kaufen, digital auch in Häppchen)

Das folgende MarketingVox / socialmedia.biz Chart verrät uns die Nutzunganteile von New Media / Social Media Elementen durch Marketers



und mehr

Weitere Erkenntnisse der Studie (Englisch) u.a.:

- 84 percent of marketing respondents use Web 2.0 and rate it as a highly effective way to create a loyal community of customers

- The most frequently used Web 2.0 tool is not the most effective for brand building

- The most underutilized Web 2.0 elements are blogs and user generated content

- 85 percent of respondents are using Web 2.0 to build one-to-one relationships with their customers

- More than 80 percent employ Web 2.0 to generate leads and sales

- 82 percent allocated a quarter or less of their marketing budget towards Web 2.0

- 70 percent of those who report that they are experts in interactive marketing also allocate about a quarter of their budget to Web 2.0