We are working on ideas and means for servicing plan for advertising people want, people request, people are willing to pay with ...
- Out of interest, intention to buy something, being entertained, etc.
- Using advertising requested (delivered / displayed) as exchange currency
(and service provider need to pay the bill)
What do you think? Can it work better, than unwanted advertising? Do you know efforts who work, didn't work? Are you interested to work on this concept? How would you name it? AoD, RFA, or?
Previous postings:
AdSelektor vs. AdBlogger
Die User werden blockig und wollen Anzeigen, die sie nicht bestellt haben, auch nicht sehen
Get Free Books By Selecting Your Ad Sponsor Messages
Examples: Ads for Your PDFs & eBooks
Hurra, die Welt braucht PrinterStitial's
Posts mit dem Label Sponsorship werden angezeigt. Alle Posts anzeigen
Posts mit dem Label Sponsorship werden angezeigt. Alle Posts anzeigen
Montag, Oktober 06, 2008
Sonntag, September 28, 2008
Die User werden blockig und wollen Anzeigen, die sie nicht bestellt haben, auch nicht sehen
Tina Klopp auf Zeit.de über Adblocker, Cookies-Löscher, anonyme Surfer - die das Geschäftsmodell derer, die ihre Inhalte und Programme kostenlos im Netz anbieten, bedrohen ...
Wie wäre es eigentlich, wenn Website einen eigenen Ad-blocker aka Ad-Selektor (für erwünschte Werbung) anbieten würden, damit der Nutzer das Angebot 'bezahlen' auch in seiner Währung kann?
Geht nicht? Geht schon! Zum Beispiel:
Buch
Get Free Books By Selecting Your Ad Sponsor Messages (BookGG.com)
Ausdrucke, PDF - warum nicht auch 'on Screen', statt resonanzarmen Klickorgien? (ClearPrint)
Hurra, die Welt braucht PrinterStitial's
Wie wäre es eigentlich, wenn Website einen eigenen Ad-blocker aka Ad-Selektor (für erwünschte Werbung) anbieten würden, damit der Nutzer das Angebot 'bezahlen' auch in seiner Währung kann?
Geht nicht? Geht schon! Zum Beispiel:
Buch
Get Free Books By Selecting Your Ad Sponsor Messages (BookGG.com)
Ausdrucke, PDF - warum nicht auch 'on Screen', statt resonanzarmen Klickorgien? (ClearPrint)
Hurra, die Welt braucht PrinterStitial's
Mittwoch, Juli 23, 2008
Re: CQJR
Wissen Sie was CQJR ist? Nein? Macht nichts, wenn sie aber Geld für Werbung ausgeben und das bei klassischen Medien (z.b. Zeitungen, Magazinen, Fachzeitschriften) dann nehmen sie genau diese Aufgabe wahr - können aber das Ergebnis kaum beeinflussen. Sie werden mit den Schaltkosten ihrer Werbung für die Bezahlung der Journalisten und Redakteure in Anspruch genommen und wenn sie ihre Werbegelder anderswo investieren, werden sie gescholten, dass sie damit die Freie Presse, den Qualitätsjournalismus, die Demokratie ihres Landes gefährden (oder jedenfalls das bisherige Umsatzmodell vieler Verlage).
Ich bin sehr dafür, dass die Verantwortlichen, Mächtigen und Reichen sich auch um die Qualitätspresse, TV, Radio oder Internet Sorgen machen und nach ihren Möglichkeiten und Geldbeutel diese Institutionen bei der Erfüllung ihrer Aufgaben unterstützen und fördern. Diese privaten und öffentlichen Einrichtungen sind - wenn sie ihren Job machen - wichtige Garanten für den Erhalt und die Entwicklung für die Gesellschaft, Freiheit und Demokratie.
Aber muss die Unterstützung verdeckt (und wenig transparent) mit Transfers und Zwangsaufschlägen sein, mit Werbeinvestitionen, die unter dem Diktat eines optimalen ROI (retun on investment) messbar sein soll?
Medienunternehmen sollten nicht zu lange darauf vertrauen, dass das Modell noch lange trägt und wenn die Werbeindustrie nicht pariert, dann wird eben der Ressourceneinsatz / die Leistung für die Leser / User gekürzt.
Bereits heute geben, unterschiedlich nach Branchen und Funktionsstufen, Unternehmen zum Teil deutlich mehr als 2/3 ihres Budgets für Aktivitäten aus, die an den Medien vorbeigehen. Und im Onlinebereich ist die Versuchung noch höher diese Gelder vor allem für die eigenen Webangebote auszugeben, also dort, wo man seine Kunden bereits bedient und präsumtiven Kunden gerne bedienen und mit ihnen kommunizieren würde.
Ansätze aus dem Dilemma, z.b.
1. Nicht die Werbekunden, sondern die Leser-/Nutzer-Kunden zu fragen, was sie brauchen, was sie haben möchten und wofür sie auch bezahlen würden --- dann gäbe es ja vielleicht auch bessere Dienste und Produkte und zufriedene Kunden
2. Angelehnt an das Wiederaufkeimen von CSR in unserem Lande, bei den Mächtigen und Reichen in unserem Lande anzuklopfen, wie wichtig ihnen die freie Presse, der Qualitätsjournalismus und die Entwicklung unsere Gesellschaft und Demokratie und um eine direkte Unterstützung, Sponsorship zu bitten.
Geht nicht, warum sollten z.b. nicht Unternehmer einer Stadt, einer Region, im Land Geld in die Hand nehmen, um eine qualitativ hochwertige Redaktionsarbeit und eine gute Bezahlung von Journalisten zu sichern? Was meinen Sie?
P.S.
CQJR habe ich für diesen Blog 'erfunden' und steht für Corporate Quality Journalism Responsibility
Ich bin sehr dafür, dass die Verantwortlichen, Mächtigen und Reichen sich auch um die Qualitätspresse, TV, Radio oder Internet Sorgen machen und nach ihren Möglichkeiten und Geldbeutel diese Institutionen bei der Erfüllung ihrer Aufgaben unterstützen und fördern. Diese privaten und öffentlichen Einrichtungen sind - wenn sie ihren Job machen - wichtige Garanten für den Erhalt und die Entwicklung für die Gesellschaft, Freiheit und Demokratie.
Aber muss die Unterstützung verdeckt (und wenig transparent) mit Transfers und Zwangsaufschlägen sein, mit Werbeinvestitionen, die unter dem Diktat eines optimalen ROI (retun on investment) messbar sein soll?
Medienunternehmen sollten nicht zu lange darauf vertrauen, dass das Modell noch lange trägt und wenn die Werbeindustrie nicht pariert, dann wird eben der Ressourceneinsatz / die Leistung für die Leser / User gekürzt.
Bereits heute geben, unterschiedlich nach Branchen und Funktionsstufen, Unternehmen zum Teil deutlich mehr als 2/3 ihres Budgets für Aktivitäten aus, die an den Medien vorbeigehen. Und im Onlinebereich ist die Versuchung noch höher diese Gelder vor allem für die eigenen Webangebote auszugeben, also dort, wo man seine Kunden bereits bedient und präsumtiven Kunden gerne bedienen und mit ihnen kommunizieren würde.
Ansätze aus dem Dilemma, z.b.
1. Nicht die Werbekunden, sondern die Leser-/Nutzer-Kunden zu fragen, was sie brauchen, was sie haben möchten und wofür sie auch bezahlen würden --- dann gäbe es ja vielleicht auch bessere Dienste und Produkte und zufriedene Kunden
2. Angelehnt an das Wiederaufkeimen von CSR in unserem Lande, bei den Mächtigen und Reichen in unserem Lande anzuklopfen, wie wichtig ihnen die freie Presse, der Qualitätsjournalismus und die Entwicklung unsere Gesellschaft und Demokratie und um eine direkte Unterstützung, Sponsorship zu bitten.
Geht nicht, warum sollten z.b. nicht Unternehmer einer Stadt, einer Region, im Land Geld in die Hand nehmen, um eine qualitativ hochwertige Redaktionsarbeit und eine gute Bezahlung von Journalisten zu sichern? Was meinen Sie?
P.S.
CQJR habe ich für diesen Blog 'erfunden' und steht für Corporate Quality Journalism Responsibility
Dienstag, März 04, 2008
PQ Media Branded Entertainment Forecast 2008-2012
Die vergangenen Jahre haben dem Sektor ein hohes Wachstum um 15 % beschert ...
Auch für die nächsten fünf Jahre prognostiziert PQ Media ein zweistelliges Wachstum für die Periode 2008 - 2012, mit durchschnittlich 12,8 % Wachstum auf über 40 Mrd. USD in 2012. Den Rückgang der Wachstumraten ab 2009 erklärt PQ Media zunächst mit konjukturellen Gründen und dann verstärkt damit, dass die Anbieter mehr und mehr direkte Interaktion mit dem Konsumer setzen würden.
Den Report kann man hier kaufen, gegen Abgabe der eMail Adresse gibt es ein kurzes Summary (PDF)
P.S.
Vielleicht noch interessant für den ein oder anderen Besucher, was unter die Kategorie 'Branded Entertainment' gezählt wird
Event Sponsorship
Event Marketing
Product Placement
Advergaming
Webisodes
Auch für die nächsten fünf Jahre prognostiziert PQ Media ein zweistelliges Wachstum für die Periode 2008 - 2012, mit durchschnittlich 12,8 % Wachstum auf über 40 Mrd. USD in 2012. Den Rückgang der Wachstumraten ab 2009 erklärt PQ Media zunächst mit konjukturellen Gründen und dann verstärkt damit, dass die Anbieter mehr und mehr direkte Interaktion mit dem Konsumer setzen würden.
Den Report kann man hier kaufen, gegen Abgabe der eMail Adresse gibt es ein kurzes Summary (PDF)
P.S.
Vielleicht noch interessant für den ein oder anderen Besucher, was unter die Kategorie 'Branded Entertainment' gezählt wird
Event Sponsorship
Event Marketing
Product Placement
Advergaming
Webisodes
Donnerstag, Dezember 20, 2007
BtoB Online Survey: 2008 Marketing Priorities and Plans
Some results ...
Overall marketing budgets
60.1% of marketers plan to increase
29.6% plan to keep it flat and
10.3% plan a budget decreases
Primary marketing goals
62.4% customer acquisition
19.3% brand awareness
11.7% customer retention
The share of marketing budget spend online increases from 26.5% (2007) to 33.8% (2008) and most of this increase will not go to the media publisher (and it seems to me, that publisher don't care and don't think much about, how to deliver 'value' to marketers website and eMail-marketing)
Where will marketers increase online spending
74.0% in Website development
70.1% in eMail marketing
64.3% in search engine marketing
39.5% in Video
39.1% in Webcasting
36.4% in Banner advertising
29.6% in Sponsorship activities
26.2% in social media and social networks
Of marketers currently using social media applications
53.8% use them for thought leadership
40.4% for customer feedback
30.8% for market research
28.8% for advertising
26.9% as a sales channel
for full details go to BtoB Online
via Center for Media Research Research Brief
Overall marketing budgets
60.1% of marketers plan to increase
29.6% plan to keep it flat and
10.3% plan a budget decreases
Primary marketing goals
62.4% customer acquisition
19.3% brand awareness
11.7% customer retention
The share of marketing budget spend online increases from 26.5% (2007) to 33.8% (2008) and most of this increase will not go to the media publisher (and it seems to me, that publisher don't care and don't think much about, how to deliver 'value' to marketers website and eMail-marketing)
Where will marketers increase online spending
74.0% in Website development
70.1% in eMail marketing
64.3% in search engine marketing
39.5% in Video
39.1% in Webcasting
36.4% in Banner advertising
29.6% in Sponsorship activities
26.2% in social media and social networks
Of marketers currently using social media applications
53.8% use them for thought leadership
40.4% for customer feedback
30.8% for market research
28.8% for advertising
26.9% as a sales channel
for full details go to BtoB Online
via Center for Media Research Research Brief
Dienstag, August 07, 2007
VSS 21st Communications Industry Forecast: Internet Ad Spending Will Overtake Newspaper 2011
Veronis Suhler Stevenson (VSS) projects that ad spending on Internet will reach USD 61.98 billion, and will surpass newspapers to become the (US) nation's leading ad medium in 2011, in its 21st Communications Industry Forecast.
According to the VSS Forecast, which was prepared in part using proprietary data from PQ Media's Alternate Media Outlook:
- Ad spending on pure-play Internet sites reached USD 15.1 billion for 2006, and is projected to hit USD 34.78 billion in 2011, for a CAGR of 18.2%.
- Growth of 25.79% is projected for ad spending on traditional media-based Internet sites, which hit USD 8.585 billion in 2006, and is projected to reach USD 27.2 billion in 2011.
- National Internet advertising, which includes search, display, sponsorships, etc., is projected to remain the dominant dollar-generator with USD 38.897 billion forecast for 2011, representing an 18.2% CAGR from 2006-2011.
- Blog, podcast and RSS advertising is projected to reach USD 1.138 billion by 2011, registering the fastest growth rate at a 70.9% CAGR forecast from 2006-2011.
more on / via Online Media Daily (MediaPostPublication)
more from VSS
According to the VSS Forecast, which was prepared in part using proprietary data from PQ Media's Alternate Media Outlook:
- Ad spending on pure-play Internet sites reached USD 15.1 billion for 2006, and is projected to hit USD 34.78 billion in 2011, for a CAGR of 18.2%.
- Growth of 25.79% is projected for ad spending on traditional media-based Internet sites, which hit USD 8.585 billion in 2006, and is projected to reach USD 27.2 billion in 2011.
- National Internet advertising, which includes search, display, sponsorships, etc., is projected to remain the dominant dollar-generator with USD 38.897 billion forecast for 2011, representing an 18.2% CAGR from 2006-2011.
- Blog, podcast and RSS advertising is projected to reach USD 1.138 billion by 2011, registering the fastest growth rate at a 70.9% CAGR forecast from 2006-2011.
more on / via Online Media Daily (MediaPostPublication)
more from VSS
Freitag, Juli 20, 2007
Citizen Journalism in Russia: Realno.info
This report is based on the presentation Rostislav A. Vylegzhanin (Blog) delivered during the OhmyNews International Citizen Reporters' Forum 2007:(if you are interested in the transcript and/or presentation please leave a comment or eMail me)
As most mass-media in Russia is state-owned, state-controlled or / and (de facto) censored and the Internet is still an absolutely free media-sphere in Russia where all viewpoints can be expressed, blogs became quite popular for hosting public discussions and for spreading information that can not be published or broadcast by mass-media.
LiveJournal.com has become especially popular in Russia. It hosts about one million of Russian blogs (today 488.745 under the domain .ru) many of them from the intellectual elite, journalists, politicians, active citizens and so on.
Rostislav A. Vylegzhanin graduated from Moscow State Institute of International Relations, his diploma thesis was about blogs and citizen journalism. Inspired by successful examples of citizen journalism sites in the USA, OhmyNews and others, Rostislav, Irina Serbina and Irina Yasina the head of NGO Club of Regional Journalists (with more than 2000 journalists from Russia's regions - more, PDF) started Realno.info.
Realno.info went live on 7th of November 2006 with about 50 regional professional journalists from the Club of Regional Journalist and gave them a platform to publish on Realno.info those news-stories they could not publish in their own media.
Basic principles:
- Every user has the right to publish posts without approval of an editor.
- Any viewpoints can be expressed (except those forbidden by law).
- There is no political censorship
- Every user should follow the ethic code
- Posts should be written in good Russian language
At Realno.info volunteers are doing all work. A code of ethic and a status / reputation system (Blogger, Author, Expert and Editor) help them to secure quality:
Today Realno.info has
- 320 citizen reporters and professional journalists from all over the country
- between 5 to 15 posts daily
- attracts about 1000 unique visitors a day
Realno.info together with NGO Club of Regional Journalists promotes ideas of citizen journalism in Russia. Editors of Realno.info lecture for students of journalism faculties, media specialists, professional journalists, etc.
Realno.info, Moscow State Institute of International Relations and NGO Club of Regional journalists run in March 2007 "The First Moscow International Conference "Blogs, New Media and Citizen Journalism" - again in planning for March 2008
Realno.info is looking for some income and new sponsorship, as the original seed investors stopped their engagement - any idea, any interest to support free media in Russia? Please let me know and I will be happy to connect you.
See Rostislav on OhmyTV (Session 1)
Mittwoch, März 21, 2007
Disclosure-Policy: PayPerPost and Alike
The Word of Mouth Marketing Association (WOMMA) Member Alert:
"Concerns continue to mount over companies such as PayPerPost, Loud Launch, ReviewMe, and SponsoredReviews.com, which compensate bloggers for product mentions or reviews. In a March 9 article, "Blogging for dollars raises questions of online ethics," Los Angeles Times writer Josh Friedman is the latest to focus on the controversy broiling within the marketing community over such practices.
Focusing on Orlando-based PayPerPost, Friedman notes concerns that such business models blur the ethical line between unbiased opinion and product placement. Jeff Jarvis and Jason McCabe Calacanis, two of the nation's most respected business bloggers, are included amongst the critics.
Jarvis, a journalism professor at City University of New York, gets to the heart of the ethical matter when he says, "The problem is the advertisers are trying to buy a blogger's voice, and once they've bought it they own it."
Calacanis, a well-known entrepreneur and founder of Weblogs Inc., was even more critical. "PayPerPost versus authentic blogging is like comparing prostitution with making love to someone you care for deeply," he said. "No one with any level of ethics would get involved with these clowns.
WOMMA shares these critics' concerns [...]" more
(emphasis added)
The WOMMA alert also points to the disclosurepolicy.org created by PayPer Post, where you can create you own "policy" like this:
After you click this button it could tells your users somethink like this: (Create your own)
"This policy is valid from 21 March 2007
This blog is a personal blog written and edited by me. For questions about this blog, please contact Hugo E. Martin.
This blog accepts forms of cash advertising, sponsorship, paid insertions or other forms of compensation.
The compensation received may influence the advertising content, topics or posts made in this blog. That content, advertising space or post may not always be identified as paid or sponsored content.
The owner(s) of this blog is compensated to provide opinion on products, services, websites and various other topics. Even though the owner(s) of this blog receives compensation for our posts or advertisements, we always give our honest opinions, findings, beliefs, or experiences on those topics or products. The views and opinions expressed on this blog are purely the bloggers' own. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer, provider or party in question.
This blog does contain content which might present a conflict of interest. This content may not always be identified.
To get your own policy, go to http://www.disclosurepolicy.org"
THIS IS NOT OUR POLICY ON THIS BLOG - just an example!
This disclosing.policy.org has earned a hefty spanking ... says Jason Calacanis 'WOMMA spanks PayPerPost'
The WOMMA Ethics Code
"Concerns continue to mount over companies such as PayPerPost, Loud Launch, ReviewMe, and SponsoredReviews.com, which compensate bloggers for product mentions or reviews. In a March 9 article, "Blogging for dollars raises questions of online ethics," Los Angeles Times writer Josh Friedman is the latest to focus on the controversy broiling within the marketing community over such practices.
Focusing on Orlando-based PayPerPost, Friedman notes concerns that such business models blur the ethical line between unbiased opinion and product placement. Jeff Jarvis and Jason McCabe Calacanis, two of the nation's most respected business bloggers, are included amongst the critics.
Jarvis, a journalism professor at City University of New York, gets to the heart of the ethical matter when he says, "The problem is the advertisers are trying to buy a blogger's voice, and once they've bought it they own it."
Calacanis, a well-known entrepreneur and founder of Weblogs Inc., was even more critical. "PayPerPost versus authentic blogging is like comparing prostitution with making love to someone you care for deeply," he said. "No one with any level of ethics would get involved with these clowns.
WOMMA shares these critics' concerns [...]" more
(emphasis added)
The WOMMA alert also points to the disclosurepolicy.org created by PayPer Post, where you can create you own "policy" like this:
After you click this button it could tells your users somethink like this: (Create your own)
"This policy is valid from 21 March 2007
This blog is a personal blog written and edited by me. For questions about this blog, please contact Hugo E. Martin.
This blog accepts forms of cash advertising, sponsorship, paid insertions or other forms of compensation.
The compensation received may influence the advertising content, topics or posts made in this blog. That content, advertising space or post may not always be identified as paid or sponsored content.
The owner(s) of this blog is compensated to provide opinion on products, services, websites and various other topics. Even though the owner(s) of this blog receives compensation for our posts or advertisements, we always give our honest opinions, findings, beliefs, or experiences on those topics or products. The views and opinions expressed on this blog are purely the bloggers' own. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer, provider or party in question.
This blog does contain content which might present a conflict of interest. This content may not always be identified.
To get your own policy, go to http://www.disclosurepolicy.org"
THIS IS NOT OUR POLICY ON THIS BLOG - just an example!
This disclosing.policy.org has earned a hefty spanking ... says Jason Calacanis 'WOMMA spanks PayPerPost'
The WOMMA Ethics Code
Dienstag, November 14, 2006
Gratification Factors & Motivation of Citizen Journalists
I am working right now on a citizen project for a client in Germany. Shaun Suttons' Study paper THE .MY. IN OHMYNEWS, came just in time.
In his model to establish the motives of citizen journalists on five levels:
Level: Self gain
- To have fun and enjoy as I love writing.
- To pass time when I am bored.
- To watch the reaction to my articles.
- To see my articles published online.
- To receive money.
Level: Personal development
- To gain status and build my reputation.
- To develop a sense of responsibility and ethics.
- To develop an internet identity.
- To display my passion.
- To articulate my own ideas and opinions.
Level: Community interaction
- To develop connections with other people.
- To debate with other people.
- To take part in an interactive conversation.
- To take on a role in an online community.
- To gain mutual understanding among opinionated people.
Level: Information dispersal
- To inform others about my first-hand accounts of news and events.
- To inform others about me and my life.
- To create and share new knowledge with others.
- To inform others about the happenings of the world.
- To exercise my right to .freedom of expression..
Level: Social reform
- To set an agenda about a particular issue.
- To support or protest against a particular individual, group or idea.
- To mobilise citizens for support or protest.
- To challenge the mainstream media (newspapers, broadcasters etc).
- To reject the status quo and offer alternative ideas to society.
I would be interested to know how this would look like in our region e.g. Germany - Input is always welcommed! (We also need this factors for readers, advertisers, sponsors, organizers and editors.)
This are the results from Shaun's study for citizen journalists writing for OhmyNews (Korean edition)
Copyright Shaun Sutton (September 2006), University of Leeds, United Kingdom
Download at OhmyNews
Earlier entries:
OhmyNews' With Biz Problems, or Biz Problems With OhmyNews?
OhmyNews International Citizen Reporters Forum Resource Page
In his model to establish the motives of citizen journalists on five levels:
Level: Self gain
- To have fun and enjoy as I love writing.
- To pass time when I am bored.
- To watch the reaction to my articles.
- To see my articles published online.
- To receive money.
Level: Personal development
- To gain status and build my reputation.
- To develop a sense of responsibility and ethics.
- To develop an internet identity.
- To display my passion.
- To articulate my own ideas and opinions.
Level: Community interaction
- To develop connections with other people.
- To debate with other people.
- To take part in an interactive conversation.
- To take on a role in an online community.
- To gain mutual understanding among opinionated people.
Level: Information dispersal
- To inform others about my first-hand accounts of news and events.
- To inform others about me and my life.
- To create and share new knowledge with others.
- To inform others about the happenings of the world.
- To exercise my right to .freedom of expression..
Level: Social reform
- To set an agenda about a particular issue.
- To support or protest against a particular individual, group or idea.
- To mobilise citizens for support or protest.
- To challenge the mainstream media (newspapers, broadcasters etc).
- To reject the status quo and offer alternative ideas to society.
I would be interested to know how this would look like in our region e.g. Germany - Input is always welcommed! (We also need this factors for readers, advertisers, sponsors, organizers and editors.)
This are the results from Shaun's study for citizen journalists writing for OhmyNews (Korean edition)
Copyright Shaun Sutton (September 2006), University of Leeds, United Kingdom
Download at OhmyNews
Earlier entries:
OhmyNews' With Biz Problems, or Biz Problems With OhmyNews?
OhmyNews International Citizen Reporters Forum Resource Page
Samstag, November 11, 2006
News For The Ad Industry From The Weekly (News) Magazine Time
Time Magazine will lower it 'guaranteed readers base' in January from 4 Mio. to 3,25 Mio, a minus of 18,8 percent
Die 3,25 Mio. sind dann die neue Preisbasis für die veröffentlichten Listenpreise und die Basis für die Berechnung von Abschlägen (und viel seltener, Zuschlägen) an die Anzeigenkunden. US-Verlage mussten solche Reduzierungen in letzter Zeit häufiger kommunizieren, da die garantierten, aber nicht gelieferten 'Leser-Käufer' die kalkulierten Erlöse erodieren lässt. Erinnert sei hier z.B. an die Talfahrt der (paid & veryfied) Vertriebsauflagen für Computer Magazine u.a. PC Magazine und PC World. Zum anderen, und so wird hier argumentiert, gilt es die Wirtschaftlichkeit des Vertriebskanals Kioskverkauf zu verbessern - von den 4 Mio. werden nur ca. 3 % (116.000 Hefte) über den Einzelhandel verkauft, aber zum Beispiel 350.623 Hefte über Arztpraxen ans Volk ausgeliefert.
The Time Magazine wants to persuade it advertisers to switch to paying for ads, based on the total number of magazine readers per issue (diese gibt das Magazine mit 19,5 Mio. Lesern an).
Nicht mehr die verkaufte Auflage soll die neue Basis für den Anzeigenpreis sein, sondern die ausgabenbezogenen Leserschaft - also inklusive Zweit- und Drittlesern. Und ebenfalls besonders wichtig, seit den (US-) Regeländerungen für Audits, werden dann auch wieder Leser aus (allen) Sondervertriebsformen (z.B. Arztpraxen - siehe oben, Airlines, Sponsorship) die jetzt separate ausgewiesen werden müssen) voll einbezogen.
Wenn das neue Abrechnungsmodell nach den Zahlen MRI (Issue Specific Accumulation Study) greift und vom (Anzeigen-)Markt akzeptiert wird, werden dann sicher bald auch ePaper, Online- und Mobil-Versionen in die Preiskalkulation mit einbezogen.
More from NYT
Announcment Letter from Ed McCarrick
via Jeff Jarvis on BuzzMachine
Whither magazines? (Recommended read)
Früherer Eintrag
Der feine Unterschied: Paid und Verfied
Die 3,25 Mio. sind dann die neue Preisbasis für die veröffentlichten Listenpreise und die Basis für die Berechnung von Abschlägen (und viel seltener, Zuschlägen) an die Anzeigenkunden. US-Verlage mussten solche Reduzierungen in letzter Zeit häufiger kommunizieren, da die garantierten, aber nicht gelieferten 'Leser-Käufer' die kalkulierten Erlöse erodieren lässt. Erinnert sei hier z.B. an die Talfahrt der (paid & veryfied) Vertriebsauflagen für Computer Magazine u.a. PC Magazine und PC World. Zum anderen, und so wird hier argumentiert, gilt es die Wirtschaftlichkeit des Vertriebskanals Kioskverkauf zu verbessern - von den 4 Mio. werden nur ca. 3 % (116.000 Hefte) über den Einzelhandel verkauft, aber zum Beispiel 350.623 Hefte über Arztpraxen ans Volk ausgeliefert.
The Time Magazine wants to persuade it advertisers to switch to paying for ads, based on the total number of magazine readers per issue (diese gibt das Magazine mit 19,5 Mio. Lesern an).
Nicht mehr die verkaufte Auflage soll die neue Basis für den Anzeigenpreis sein, sondern die ausgabenbezogenen Leserschaft - also inklusive Zweit- und Drittlesern. Und ebenfalls besonders wichtig, seit den (US-) Regeländerungen für Audits, werden dann auch wieder Leser aus (allen) Sondervertriebsformen (z.B. Arztpraxen - siehe oben, Airlines, Sponsorship) die jetzt separate ausgewiesen werden müssen) voll einbezogen.
Wenn das neue Abrechnungsmodell nach den Zahlen MRI (Issue Specific Accumulation Study) greift und vom (Anzeigen-)Markt akzeptiert wird, werden dann sicher bald auch ePaper, Online- und Mobil-Versionen in die Preiskalkulation mit einbezogen.
More from NYT
Announcment Letter from Ed McCarrick
via Jeff Jarvis on BuzzMachine
Whither magazines? (Recommended read)
Früherer Eintrag
Der feine Unterschied: Paid und Verfied
Freitag, November 11, 2005
B2B Publisher: How to Sell Sponsored Webinars
In our discussion with publisher in China, Ukraine, Czech Republic and Germany we mentioned 'Webinars' as a business opportunity and revenue stream for publisher, which works well in US (e.g. Penton, PennWell)
In MarketingSherpa's Publication ContentBiz I found today a Special Report on the subject, sharing experience, samples and some links for additional resources:
SPECIAL REPORT Part II:
How to Sell Sponsorships to Webinars -- Content,
Marketing, & Production Tips
SUMMARY (from MarketingSherpa): In part II of ContentBiz's special report on how to sell sponsorships to webinars, you'll find:
- Strong content that's not advertorial
- Production tips
- How to get webinar attendees
Plus, samples of media kits, registration forms, and ads to get more
attendees here (F.o.C. until Nov 20th, later in the SherpaShop)
Special Report Part 1:
How to Sell Sponsored Webinars -- Pricing & What Sponsors Want
Special Report Part 2:
How to Sell Sponsorships to Webinars Part II: Content, Marketing, & Production Tips
In MarketingSherpa's Publication ContentBiz I found today a Special Report on the subject, sharing experience, samples and some links for additional resources:
SPECIAL REPORT Part II:
How to Sell Sponsorships to Webinars -- Content,
Marketing, & Production Tips
SUMMARY (from MarketingSherpa): In part II of ContentBiz's special report on how to sell sponsorships to webinars, you'll find:
- Strong content that's not advertorial
- Production tips
- How to get webinar attendees
Plus, samples of media kits, registration forms, and ads to get more
attendees here (F.o.C. until Nov 20th, later in the SherpaShop)
Special Report Part 1:
How to Sell Sponsored Webinars -- Pricing & What Sponsors Want
Special Report Part 2:
How to Sell Sponsorships to Webinars Part II: Content, Marketing, & Production Tips
Dienstag, Oktober 25, 2005
How Bloggers Make Money from Blogs
Darren Rowse (problogger) started a series on "How Bloggers Make Money from Blogs"
Part 1: Income Streams for Bloggers
Advertising Programs
"Perhaps the most obvious changes in the past few months have been with the addition of a variety of viable advertising options for bloggers. No longer are bloggers only presented with the Adsense and/or BlogAds choice - instead they now have a massive array to choose from. Getting the most publicity recently have been Chitika’s eMiniMalls (the way I make the majority of my blogging income) but add to that Adgenta, CrispAds, Text Link Ads, Intelli Txt, Tribal Fusion, Adbrite, Kanoodle, AVN, Pheedo, TextAds, Fastclick and OneMonkey (to name just some of the options - I’m sure I’ve forgotten some) and there is a smorgasbord of options. Of course there is more to come with MSN Adcenter and YPN both in beta testing and with a variety of other advertising system currently in development (so I hear)."
All the rest of his collection on his Blog. On his list
- RSS Advertising ...
- Sponsorship ...
- Affiliate Programs ...
- Digital Assets ...
- Blog Network Writing Gigs ...
- Business Blog Writing Gigs ...
- Non Blogging Writing Gigs ...
- Donations ...
- Flipping Blogs ...
- Merchandising ...
- Consulting and Speaking ...
and sure on invited and upcomming comments.
More ...
Unauthorized pre-announcment for follow-ups:
Part 2: Outgoing Streams for Bloggers
Part 3: How to Make Money by Spending Money on Blogs
Part 4: How to Make Money by Not Spending it on Blogs
Part 1: Income Streams for Bloggers
Advertising Programs
"Perhaps the most obvious changes in the past few months have been with the addition of a variety of viable advertising options for bloggers. No longer are bloggers only presented with the Adsense and/or BlogAds choice - instead they now have a massive array to choose from. Getting the most publicity recently have been Chitika’s eMiniMalls (the way I make the majority of my blogging income) but add to that Adgenta, CrispAds, Text Link Ads, Intelli Txt, Tribal Fusion, Adbrite, Kanoodle, AVN, Pheedo, TextAds, Fastclick and OneMonkey (to name just some of the options - I’m sure I’ve forgotten some) and there is a smorgasbord of options. Of course there is more to come with MSN Adcenter and YPN both in beta testing and with a variety of other advertising system currently in development (so I hear)."
All the rest of his collection on his Blog. On his list
- RSS Advertising ...
- Sponsorship ...
- Affiliate Programs ...
- Digital Assets ...
- Blog Network Writing Gigs ...
- Business Blog Writing Gigs ...
- Non Blogging Writing Gigs ...
- Donations ...
- Flipping Blogs ...
- Merchandising ...
- Consulting and Speaking ...
and sure on invited and upcomming comments.
More ...
Unauthorized pre-announcment for follow-ups:
Part 2: Outgoing Streams for Bloggers
Part 3: How to Make Money by Spending Money on Blogs
Part 4: How to Make Money by Not Spending it on Blogs
Dienstag, Juli 12, 2005
Should Newspapers Sponsor Blogs Written by Reporters?
In THE WALL STREET JOURNAL ONLINE from today, July 12, 2005 (Page B1) David Kesmodel asks 'Should newspapers sponsor blogs if the content wouldn't make it to print?'
The main example in this report is about Matt Marshall, reporter for the San Jose Mercury News and the SiliconBeat sponsored by Mercury News.
And as Jane Kirtley, professor of media ethics and law at the University of Minnesota, says: "blogs often are at odds with the traditional role of a reporter" and "We expect in the American tradition to maintain this role of detached observer and not cheerleader or insider, and blogs for the most part trade on...the idea of inside information and commentary".
More ...
So it looks like (to me), that it is not so much about sponsorship of the blog or blogger, but of the question, whether you can and should write blogs the way you would write in newspapers (and the other way round?), or whether you write blogs, the way you write blogs and with compelling content and techniques and have rules (and make them transparent) to preserve your "brand".
The main example in this report is about Matt Marshall, reporter for the San Jose Mercury News and the SiliconBeat sponsored by Mercury News.
And as Jane Kirtley, professor of media ethics and law at the University of Minnesota, says: "blogs often are at odds with the traditional role of a reporter" and "We expect in the American tradition to maintain this role of detached observer and not cheerleader or insider, and blogs for the most part trade on...the idea of inside information and commentary".
More ...
So it looks like (to me), that it is not so much about sponsorship of the blog or blogger, but of the question, whether you can and should write blogs the way you would write in newspapers (and the other way round?), or whether you write blogs, the way you write blogs and with compelling content and techniques and have rules (and make them transparent) to preserve your "brand".
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