Source:
FIPP World Magazine Trends 2011 / 2012 | ZenithOptimedia
Austria 2012
Total Ad Spend 2012:
4,727 Mio. USD
7.4 % Growth Overall Ad Spend projected
6.7 % Growth TV Ad Spend projected
4.4 % Growth Magazine Ad Spend projected
7.1 % Growth Newspaper Ad Spend projected
17.9 % Growth Internet Ad Spend projected
14.2 % Magazines' Ad Share projected
Bulgaria 2012
Total Ad Spend 2012:
700 Mio. USD
4.0 % Growth Overall Ad Spend projected
4.6 % Growth TV Ad Spend projected
- 2.3 % Growth Magazine Ad Spend projected
- 3.8 % Growth Newspaper Ad Spend projected
16.7 % Growth Internet Ad Spend projected
5.9 % Magazines' Ad Share projected
Czech Republic 2012
Total Ad Spend 2012:
1,551 Mio. USD
5.3 % Growth Overall Ad Spend projected
4.1 % Growth TV Ad Spend projected
3.4 % Growth Magazine Ad Spend projected
2.0 % Growth Newspaper Ad Spend projected
13.9 % Growth Internet Ad Spend projected
15.1 % Magazines' Ad Share projected
Estonia 2012
Total Ad Spend 2012:
97 Mio. USD
8.3 % Growth Overall Ad Spend projected
12.9 % Growth TV Ad Spend projected
0... % Growth Magazine Ad Spend projected
7.7 % Growth Newspaper Ad Spend projected
13.3 % Growth Internet Ad Spend projected
4.8 % Magazines' Ad Share projected
Germany 2012
Total Ad Spend 2012:
24,441 Mio. USD
2.0 % Growth Overall Ad Spend projected
2.4 % Growth TV Ad Spend projected
- 1.0 % Growth Magazine Ad Spend projected
- 2.4 % Growth Newspaper Ad Spend projected
11.8 % Growth Internet Ad Spend projected
18.3 % Magazines' Ad Share projected
Hungary 2012
Total Ad Spend 2012:
847 Mio. USD
1.7 % Growth Overall Ad Spend projected
3.7 % Growth TV Ad Spend projected
- 2.3 % Growth Magazine Ad Spend projected
- 2.2 % Growth Newspaper Ad Spend projected
4.8 % Growth Internet Ad Spend projected
15.1 % Magazines' Ad Share projected
Latvia 2012
Total Ad Spend 2012:
84 Mio. USD
0.. % Growth Overall Ad Spend projected
1.1 % Growth TV Ad Spend projected
6.0 % Growth Magazine Ad Spend projected
- 4.6 % Growth Newspaper Ad Spend projected
6.4 % Growth Internet Ad Spend projected
8.5 % Magazines' Ad Share projected
Poland 2012
Total Ad Spend 2012:
2,378 Mio. USD
5.6 % Growth Overall Ad Spend projected
6.5 % Growth TV Ad Spend projected
- 3.1 % Growth Magazine Ad Spend projected
- 3.8 % Growth Newspaper Ad Spend projected
15.7 % Growth Internet Ad Spend projected
8.7 % Magazines' Ad Share projected
Romania 2012
Total Ad Spend 2012:
441 Mio. USD
10.7 % Growth Overall Ad Spend projected
10.0 % Growth TV Ad Spend projected
0... % Growth Magazine Ad Spend projected
0... % Growth Newspaper Ad Spend projected
19.9 % Growth Internet Ad Spend projected
4.0 % Magazines' Ad Share projected
Russia 2012
Total Ad Spend 2012:
8,236 Mio. USD
18.2 % Growth Overall Ad Spend projected
17.0 % Growth TV Ad Spend projected
12.0 % Growth Magazine Ad Spend projected
8.0 % Growth Newspaper Ad Spend projected
35.0 % Growth Internet Ad Spend projected
8.0 % Magazines' Ad Share projected
Serbia 2012
Total Ad Spend 2012:
224 Mio. USD
0.5 % Growth Overall Ad Spend projected
1.6 % Growth TV Ad Spend projected
5.9 % Growth Magazine Ad Spend projected
- 6.1 % Growth Newspaper Ad Spend projected
20.0 % Growth Internet Ad Spend projected
7.1 % Magazines' Ad Share projected
Ukraine 2012
Total Ad Spend 2012:
768 Mio. USD
14.5 % Growth Overall Ad Spend projected
15.7 % Growth TV Ad Spend projected
9.6 % Growth Magazine Ad Spend projected
6.0 % Growth Newspaper Ad Spend projected
38.9 % Growth Internet Ad Spend projected
13.0 % Magazines' Ad Share projected
More Information about the FIPP compendium 'World Magazine Trends 2011/2012' on 53 countries,
here.
5-Jan-2012: Correction on Ad Share projected for 2012