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Posts mit dem Label WSJ werden angezeigt. Alle Posts anzeigen

Samstag, Februar 28, 2009

Hearst “100 Days of Change” program half way through

Source: Hearst Corp.

Steven Swartz, the president of Hearst newspapers and Senior VP Hearst Corp., explains what is on the way for Hearst Newspaper: [all emphasis by us]
Dear Colleague:

We are at the halfway point in our “100 Days of Change” program and I want to share with you the progress that we’ve made on ideas that fundamentally change the way we do business. Many of you have taken the time to write to me or to the various task force leaders with your thoughts and suggestions, and I’m extremely pleased by the level of energy and cooperation I’ve seen across our newspaper company.

One inescapable conclusion of our study is that our cost base is significantly out of line with the revenue available in our business today. It is equally inescapable that during good times our industry developed business practices that were at best inefficient. For example, all [our] newspapers look pretty much alike, and yet they are not similar enough to allow for efficient production or common content sharing. This must and will change. Another example is that while we have a tremendous opportunity to continue growing our advertising business with small customers, we cannot afford to do so by calling on every advertiser in person every other week and then having a team of artists build and rebuild their ads. We must and will learn to use outbound telemarketing and self-service ad platforms more effectively. I’m confident we can move to rationalize our costs without impairing our ability to give our readers and advertisers the best news and information products in our markets. Even with the cost reductions we are making we have far more resources devoted to reporting local news and information than any other local media outlet. Thus, each of our management teams is at work to complete a fundamental restructuring so we can turn our full attention to product innovation and revenue growth.

Next, we have a revenue and business model problem as opposed to an audience problem. Yes, it is true that fewer people read a newspaper on any given day today than they did in the past, but with the proliferation of media options, consumption of individual media types isn’t what it once was and probably never will be again. Our audience is still the largest of any local news and information media outlet. And when combined with newspapers’ Internet audience, our audience has actually been growing in recent years while our revenue has been declining. So it is our business model that must change in several ways.

We believe we must begin to provide greater differentiation between the content of our free Web sites and the content of our paid product, be that paid product read in print, on a digital device like Amazon’s Kindle, or online. This doesn’t mean we wall off our Web sites behind a paid barrier. Our sites must continue to be the superior and dominant free Web sites in their markets. This means they must offer the best in breaking news, staff and reader blogs, community databases and photo galleries. In fact, we need to expand the number of reporters, editors and photographers who are running a truly great blog, creating a rich dialogue of opinion and data sharing. We must do a far better job of reaching out to prominent citizens in our communities, those who already have a blog and those who don’t, and providing them a prominent platform to state their views. We must develop a rich network of correspondents to help us grow the deepest hyper-local community microsites in our markets. We must do a better job of linking to other great sources of content in our communities. And we must put staff resources behind building those channels of interest that have the greatest potential: those built around pro sports teams, moms and high school sports, to name a few. Exactly how much paid content to hold back from our free sites will be a judgment call made daily by our management, whose mission should be to run the best free Web sites in our markets without compromising our ability to get a fair price from consumers for the expensive, unique reporting and writing that we produce each day.

We must continue to ask readers to pay more for their subscriptions. Our print subscribers don’t pay us enough today that we can say they are actually paying for content. Rather, we only ask readers to pay for a portion of the cost of printing the paper on newsprint and delivering it to the reader’s doorstep. We must gradually, but persistently, change this practice. We ask our readers to pay for their subscriptions on the Kindle today, and we must begin doing the same thing on the iPhone and other advanced smart phones and reading devices that allow us to create a user experience worth paying for. We also need to make our paid product available through the Internet for those who prefer to read it that way. And we must innovate to constantly enhance the reading and advertising experience on these platforms.

Our sales forces must make a transformation similar in scope to the one that IBM underwent in the 90s when it went from a mainframe selling culture to a strategy of being true IT consultants to their clients, even selling them non-IBM products when warranted. In our case, we must fully make the leap from simply selling pages to selling audiences, and in doing so be able to sell packages of products, some of which won’t be our own. The best of our Hearst Newspapers colleagues are already doing this, combining our offerings with those of Yahoo!, Google, MSN, AOL, Yahoo! HotJobs and Zillow and networks of local Web sites that we have assembled. All of these products are in our portfolio today. Our advertising task force has created a three-month course of transformational instruction built around a massive sales contest that each of your markets either has launched or is launching. I’m confident that most of our reps will emerge from this process set on a path to become topflight, consultative sellers of audience.

One final overarching thought emerges from our look at advertising sales: we must use third-party printers in all of our markets in order to significantly add more color to our products, not so much for our readers’ needs, but to be more competitive in the battle for advertising dollars in a high-definition world.

Finally, while our savviest advertising customers know that our products still work well for them, as do our most passionate readers, we have done a poor job of telling our story. This becomes even more important as we change our business model. Our communications task force has developed a wonderful new campaign that begins to put us back where we should be—on the offensive about the vital role we play in the politics, social lives and commerce of our communities. We’ll have samples of the campaign available next week on

Please discuss these ideas with your colleagues, your managers, our customers and our readers, and let us know what you think. Our goal is to emerge from the “100 Days” with a cost structure we can build our future on and a business model that seeks, by 2011, to get more than 50 percent of our revenue from circulation revenue and digital advertising sales—two areas of our business that we know we can grow and grow consistently as this recession subsides.

I know these are difficult times for those in businesses like ours that are buffeted by so many forces. Yet I know that we have the wherewithal to emerge from this recession with a changed business, yes, but one that is back on a path of growth. Thank you again for your commitment to see us through this journey.

Best regards,


via / more at WSJ Blog Digits

Dienstag, Februar 24, 2009

Shortcovers a Kindle Killer?

Indigo (Canada) will launch its solution Shortcovers on Thursday.

Shortcovers, is an e-book reading and buying program that works on devices such as the iPhone, Blackberry and Android phones, and in the coming months on other smartphone systems including Symbian and Windows, as well as on other gadgets such as the Palm Pre ...

via / more at WSJ Blog Digits

Later on
Indigo launches e-book service - Shortcovers is being launch in CA / USA on 26-Feb-2009 12:01 EST

I am still wait for the announcement of the My Online Library Card which allows / offers me

a.) Search and on the spot reading for free ... all resources, all devices

b.) Multiple Levels of Membership, with extended Services like online/Offline Storage > xGB ,

c.) Bookmarking, Index-, Citation und Source Builder, ... and professional tooling set for institution, companies, etc. (on automatic counts for number of user/volume)

O.k., maybe my use of books, papers and magazines a kind a queer. I am open to pay for service, which support my needs and doing. No, I don't want a library card for Amazon, one for Google Book search, one for Indigo, one for Libri, one for xy - but, I want one-for-all!

I don't care how you are sorting out who is doing the data processing job and makes sure that all participants are paid (well) for their work, content and service.

Sonntag, Februar 08, 2009

2008 Top Ten Best US Newspaper Websites

(out of the Top 100 US Newspaper by circulation) according to The Biving Group, checked by use of Internet features, design and usability.

1. The New York Times
2. The Washington Post
3. The Wall Street Journal
4. The Jacksonville Times-Union
5. The Philadelphia Inquirer
6. USA Today
7. The St. Paul Pioneer Press
8. The Atlanta Journal-Constitution
9. The Arizona Republic
10. The Columbus Dispatch


Would we see the same names on the list, if one or both of these conditions were lifted?

A.) The Top 100 US Newspaper by circulation
B.) Qualified News portal and News services must be a printed newspaper's Website

I doubt that this list of 'pNewspaper extensions' is the maximum you can, you should do to be successful in news business in our days.

Freitag, Februar 06, 2009

Unique Visitors Top 10 Us Newspaper Sites

A mixed pack delivers Nielsen Online with its December measurements. The New York Times is not happy with growth slowing down to 6 %, maybe that is one of the reason they are now talking about charging for some content? The WSJ is still growing just under 34 %, but still far behind the NYT ...

More at / via MediaPost Research Brief

Donnerstag, August 21, 2008

Kommt der plötzliche Tod der Gattung Tageszeitungen?

Leonard Witt folgt Vin Crosbie bei seiner Entdeckung des "Phänomens eines immanenten, plötzlichen Todes der Zeitungen "...

In seinem Beitrag 'Vin Crosbie on the Imminent Death of Newspapers' auf PJNet zitiert er Vin (Keynote 2nd Annual Global Conference of Individuated Newspaper)

"More than 1.3 billion people are gravitating to whatever … matches their individually unique mix of interests. They’re gravitating away from Mass Media and its one-size-fits-all attempt at satisfying 1.3 billion unique mixes of interests. I’ll say it again: billions of people are gravitating online to find much more relevant matches of their interest than the traditional practices of Mass Media can give them."

"The reason why Google and Yahoo! are the most used sites online is because people are hunting and gathering to find the topics that match their myriad and individual specific interests…. And those billions of people are gravitating away from generic, analog products that deliver the same mix of news to everyone. They’re moving away from the analog newspaper."

Vin verdeutlicht den Anachronismus analoger Newsmedien in der heutigen Zeit exemplarisch am Beispiel der New York Times. Deren Leser verbringen auf der NYT Website durchschnittlich pro Monat weniger Zeit, als mit dem Lesen der gedruckten Ausgabe an einem durchschnittlichen Tag.

Obwohl diese Tatsachen und Zusammenhänge bekannt sind und die Tools für dieses neuen Newsconsum-Pattern (und Bedürfnisse) zur Verfügung stehen, stürzt sich das traditionelle Newsbusiness sehenden Auges in ihr Verderben.

Dann weist Leonard auf einen aktuellen Beitrag (Start einer Serie) und Einschätzung von Vin Grosbie zum Schicksal von lern- und handlungsunwilligen News-Business Unternehmen auf hin und zitiert daraus:

Ich werde hier (heute und den nächsten Tagen) beschreiben, was amerikanischen Tageszeitung tun, hätten tun können, um ihren Untergang zu vermeiden ...

"More than half of the 1,439 daily newspapers in the United States won’t exist in print, e-paper, or Web site formats by the end of next decade. They will go out of business. The few national dailies — namely USA Today, The New York Times, and The Wall Street Journal — will have diminished but continuing existences via the Web and e-paper, but not in print. The first dailies to expire will be the regional dailies, which have already begun to implode. Those plus a very many smaller dailies, most of whose circulations are steadily evaporating, will decline to levels at which they will no longer be economically viable to publish daily. Further layoffs of staffs by those newspapers’ companies cannot avoid this fate - not so long as daily circulations and readerships continually and increasingly decline. (Layoffs are becoming little more than the remedy of bleeding that was used in attempts to cure ill patients during the 18th Century and cannot restore the industry’s health.)"

"‘Hyperlocal’ news startup companies, whose services will be delivered not on newsprint but online, might replace many small dailies, but not most, and certainly not before the printed products’ demise. The deaths of large numbers of daily newspapers in the U.S. won’t cause a new Dark Age but will certainly cause a ‘Gray Age’ for American journalism during the next decade. Much local and regional news won’t see the light of publication."

Zum Beitrag Transforming American Newspapers (Part 1)

Na, vielleicht geht ja noch was!? Oder sind wir (Bild, Welt) wie Mathias Döpfner meint, schon meilenweit besser als diese erbärmlich rückständigen US Tageszeitungen?

Danke an Leonard Witt für den Beitrag und den Hinweis auf die Serie!

Freitag, August 01, 2008

Zeitungen kämpfen um ihren Anteil am lokalen Anzeigenmarkt

doch gewinnen tun immer (mehr) die Anderen.

Warum tun sie nicht einmal so als hätten sie keine (noch immer) lukrativen lokalen Printanzeigenmärkte und bieten die 'best-of bread' Online- und Mobile Marktplätze und Services ... und nutzen dann ihre Assets und Kundenbeziehungen aus dem Printbereich, um sich vom Feld abzusetzen?

via/more WSJ: Newspapers Think Locally for Online Ads by Emily Steel und Shira Ovide

More research from Borrell Associates
- Say Goodbye to Yellow Pages - July '08
- International Newspaper Benchmarking Report - July '08
- What Local Media Web Sites Earn - May '08 (WSJ's graph is based on this report)

Sonntag, Juli 06, 2008

Chris Anderson: Wie lange wird das WSJ wohl bei seinem Bezahlmodell bleiben

Auf 'The Long Tail' diskutiert und spekuliert Chris Anderson, wie lange das WSJ wohl noch bei ihrem gebührenpflichtigen Modell bleiben wird. Er zeigt die aktuelle Vergleichstatistik 'Unique Visitors' der New York Times vs. von compete , die ganz offensichtlich für WSJ spricht, zu sprechen scheint (im Jahresvergleich plus 207,2 %, vs NYT plus 102,2 %)

Seine nicht ganz abwegige These:
die Zuwächse bei WSJ kommen zu einem wesentlichen Teil aus dem Kombi Abo-Angebot / Print und bringen auch nur 10 Euro pro Abo in die Kasse des Wallstreet Journals ...

d.h. wenn die das mit rund 1 Mio. Abonnenten argumentiert (die Printausgabe (Mo - Fr) hat eine verkaufte Auflage von 2.069463 Exemplaren (ABC per 2008-3), ist das nicht gleichbedeutend mit 89 Mio. USD, sondern deutlich weniger. Btw., das WSJ spricht im letzten verfügbaren Finanzbericht/Filling auch "nur" von einem Zuwachs von 3,6 % (Print und Online) bei den Vertriebserlösen ...


Montag, Februar 25, 2008

Dem Burda sein auFeminin

Jetzt steigt Burda (ein klein wenig) beim Glam Media Network ein, berichtet heute die FAZ und Marcel Reichart kündigt an, dass man das Glam Modell nach Deutschland übertragen wird. Und so sieht das Glam Modell aus ...

von Glam Media

Meiner Meinung nach ein Modell nicht nur für Frauen-Zielgruppen, sondern insgesamt und (hoffentlich) trägt Burda auch etwas zum Erfolg in USA bei, denn dies interessiert die Amerikaner und Investoren deutlich mehr, als was sonst 'irgendwo' in der Welt passiert.

Ganz zufällig habe ich vor ein paar Monaten mit jemand von Burda gesprochen ... aus der Vorbereitung dieser Begegnung ist dieses Bild und ein paar Informationen, welche vielleicht interessieren (2 Monate alt)

Glam hat heute ca. 450 Publishing Partnern – und ist die No. 1 in USA, Kanada, UK

Zum Vergleich auFeminin (in Deutschland

auFeminin ist da eher konventionell gestrickt. Die auFeminin Group bezeichnet sich selbst als das No. 1 Frauenportal in Europa mit insgesamt 19,9 Millionen Unique Users in Europa (Stand: April 2007) – knapp 55 % oder 10, 9 Mio. davon kommen aus Frankreich.

Da ich damals - für einen Gesamtüberblick nur die PageViews - alle Länder finden konnte, hier die Verteilung nach Ländern. Nach den Statistiken des Adservers gab es 613,3 Mio. PageViews im April 2007

- 351,0 Mio. In Frankreich = 57, 2 %
- 101,7 Mio. in Spanien = 16,6 %
- 79,1 Mio. in Italien = 12,9 %
- 59,8 Mio. in Deutschland = 9,8 %
- 16,5 Mio. in UK = 2,7 %

An ist Springer mit 63,84 % beteiligt und hat seither deutlich nur leicht (s.u.) zugelegt - aber das wissen Sie ja eh: goFeminin IVW Jan 08

Visits 6,45 Mio
PageImpressions 63,81 Mio.
Redaktioneller Content: 34,93 Mio. PIs
User-Generierte-Inhalte: 27,86 Mio. PIs
Die führenden Frauen-Portale im WWW

via/mehr auf VentureBeat

Nachtrag - dazu passend - vom WSJ:
Online Ad Networks Raise Big Money In Latest Efforts

"... Glam, a closely held company that has both its own sites and an ad network of partner Web publishers, has raised $65 million from investors and an additional $20 million in debt, on top of $30 million in investments it had received to date. The investments -- by parties including Hubert Burda Media, GLG Partners, Duff Ackerman & Goodrich and Hercules Technology Growth Capital -- value Glam at around $500 million, say people familiar with the matter ..." mehr
Inzwischen ist auch Burda's Pressemitteilung online.

Dazu passend nachgereicht:
Jochen Wegner (CDR Focus Online) im Interview, Journalist (März 2008)

... auf der anderen Seite werden wir immer mehr assoziierte Websites lose an uns binden, um ihren eigenen Charakter bewahren und dennoch Inhalte, Traffic und Vermarktung mit ihnen teilen zu können ...

via Tivoli MMM

Donnerstag, Februar 14, 2008

The Coming Ad Revolution

by Esther Dyson at the

Users are looking for recognition as individuals nothing classic advertising media and / or online marketing big heads are focusing on, and however sophisticated this get it is devaluation their space and inventar.

Look out for companies like NebuAd, Project Rialto, Phorm, Frontporch and Adzilla, says Esther, they are offering tools for behavioral targeting direct to ISP ...

Recommended read

Remember Dave Winer's prognosis?
Long-term, however they both (Google, Facebook) have problems because advertising is on its way to being obsolete. Facebook is just another step along the path. Advertising will get more and more targeted until it disappears, because perfectly targeted advertising is just information. And that's good!

Sonntag, Februar 03, 2008

The Wall Street Journal: Befriending at Facebook's

WSJ Online joins the Facebook Community Platform mit 'SeenThis' ... from Loomia (like NBC, CNet, TechRepublic and other have done before).

via Yahoo! News: WSJ's Website adds Facebook funktion (AP)

"Hoping to tap into the growing buzz of online social networks, the Journal is adding a feature to its Web site that will allow readers to see which Journal stories are popular among that user's Facebook friends.

The feature, which goes live early Wednesday morning, is called "SeenThis?" and is powered by a company called Loomia Inc. Financial terms weren't disclosed.

Loomia already provides with another feature called "People who read this ... also read these stories" which appears on the right-hand side of the text of a story ..."

Freitag, Januar 25, 2008

Much of will stay subscription-based

First and second reported on (via BtoB Online)

Rupert Murdoch during the World Economic Forum, Davos :

“We are going to greatly expand and improve the free part of the Wall Street Journal Online, but there will still be a strong offering” ... and

“The really special things will still be a subscription service, and, sorry to tell you, probably more expensive.”


Donnerstag, November 15, 2007

Top 30 US Newspaper Websites (October 2007)

via Jennifer Saba on

Brand or Channel -- Unique Audience (000) -- Time per Person (hh:mm:ss) -- 17,502 -- 0:34:53 -- 9,469 -- 0:16:13 -- 8,681 -- 0:17:22
Wall Street Journal Online -- 5,867 -- 0:14:19
LA Times -- 5,812 -- 0:09:51 -- 5,506 -- 0:14:17
New York Post -- 3,796 -- 0:12:36
Chicago Tribune -- 3,640 -- 0:08:35 Francisco Chronicle -- 3,609 -- 0:11:55
Daily News Online Edition -- 3,502 -- 0:06:21

more, no. 11 - 30

(an E&P Exclusive from within the group Nielsen online)

Dienstag, November 06, 2007

US Newspaper Circulation Declines Sharply

via MediaDailyNews on ABC figures March - September 2007

Large newspapers (Sunday circulation)

New York Times minus 8% to 1,500,394
Los Angeles Times minus 5% to 1,112,165
Chicago Tribune minus 2% to 917,868
Washington Post minus 4% to 894,428

Among mid-sized city papers, sometimes even worse (again Sunday circulation)

Denver Post/Rocky Mountain News minus 14% to 600,229
The Boston Globe minus 6.5% to 548,906
Dallas Morning News minus 8% to 523,313
Phoenix Republic minus 5% to 480,585
Atlanta Journal Constitution minus 9% to 475,988
Baltimore Sun minus 4% to 364,827
Miami Herald minus 13% to 307,431

- with "slightly smaller declines in weekday circulation"

Wall Street Journal (weekday) minus 1% to 1,929,574

Hat etwas, was andere nicht haben?

via Matthew Schwartz auf

Circulation of climbs to 1 million

According to the latest Audit Bureau of Circulations FAS-FAX report, total paid Wall Street Journal circulation (both print and online) is 2 million, a decline of 1.5% from a year ago. The decline reflects changes in The Wall Street Journal print edition during the last two years, ... mehr

Im Oktober waren 10 Mio Unique Besucher auf, ein plus 104% gegenüber Vorjahr.

Montag, Oktober 01, 2007

Auch öffnet sich

Nach der New York Times, öffnet auch die Financial Times ( ihre Inhalte für die Besucher ihres News Portals - jedenfalls teilweise.

Ab Dienstag haben Benutzer pro Monat 30 Views frei, nach 30 Tagen 'müssen' Nutzer die mehr als 30 Zugriffe wollen / brauchen kostenpflichtig abonnieren.

Meine Meinung:
Ich hätte diese fixe Grenze nicht gesetzt, sondern die Nutzungsdaten dazu verwendet um geeignete (bezahlte) Mehrwertangebote zu machen, so bleibt man im 'Gespräch'.

Ob das auch (ab morgen) für auch für die Archive der gilt? Auf der Website habe ich dazu nichts gefunden (aber ich bin ja auch kein Abonnent).

Mal sehen, ob das Modell hält, wenn das Murdoch's Ankündigungen umgesetzt hat.

via Kirsten Nicole auf Mashable

Nachtrag: pioneers change to charging
By Ben Fenton and Andrew Edgecliffe-Johnson in London
Published: September 30 2007 23:01 | Last updated: September 30 2007 23:01, the internet arm of the Financial Times, will on Monday announce an innovative charging system and a major expansion of the site, fuelling debate about newspapers’ online business models.

Newspapers have until now chosen between offering their content free, or charging on a subscription or “pay-per-view” basis. But Ien Cheng, publisher of, said the site would pioneer a new approach from mid-October. Articles and data will be free to users up to a total of 30 views a month. They will then be asked to subscribe for access to more material.

The rest of this article is for subscribers only

via Chaos-Kommunikation: Die "Financial Times"

Dienstag, September 18, 2007

News Shall Be Free: The NYT Closes TimesSelect

As already reported here, the New York Times ends its TimesSelect endeavor today. From tomorrow on all news and archives (back to 1987) will be free.

From "A Letter to Readers About TimesSelect"

" ... Readers increasingly find news through search, as well as through social networks, blogs and other online sources. In light of this shift, we believe offering unfettered access to New York Times reporting and analysis best serves the interest of our readers, our brand and the long-term vitality of our journalism. We encourage everyone to read our news and opinion – as well as share it, link to it and comment on it [...] " more

Remember this post from May 2005:
Too Much Content on the Web - or How to Replace NYT's Behind the Wall Content

So what will be next? - besides, that the WSJ will soon dump it's subscription model? Who will offer a convincing Pay-for-Service Model, so the rich 'content' such news organizations have, can be used comfortable to the fullest, wanted, needed extent and add value to the brand?

Social Media vs. Less-Social Media

Donnerstag, Juli 12, 2007

Journalists' independence comes always ...

and simply from their willingness to be fired ... (and) ... great journalism is born of courage, not work rules, writes Jim Prevor in his WSJ essay 'The Roots of Editorial Independence' reflecting on the discussion about Rupert Murdoch 'arrival' at the WSJ.

via Paul Conley

Montag, Juni 25, 2007

Das WSJ und die Washington Post tun es ...

und die New York Time will es jetzt auch tun, hat Diana McNulty (NYT) für das III. Quartal 07 Videosharing angekündigt

Sie alle (und viele andere) stellen Ihre Video's zur freien Verwendung für andere Websites und Blogs zur Verfügung (via eines sog. embedded code den man über die Kopierfunktion in die Zwischenablage übernimmt und auf seiner Seite via Einfügeoption zur Verfügung stellt) ...

Wann gibt es die Spiegel - Stern, Bild - Sueddeutsche - Zeit, ARD - RTL - 'Ruf-mich-an'-, etc. Videos, als freiverfügbare Widgets oder embedded Code?

Wall Street Journal, Barron's and MarketWatch starteten bereits am 30. März 07 . Erst seit letzte Woche startete die Washington Post mit Videosharing (Partner ist Brightcove ).


Preiswerter Reichweitenzuwachs ...

Sonntag, Juni 24, 2007

How Mainstream Media Responds To The Rise Of Social Media just released the second video of its the Economics of Social Media Conference (EconSM, April 2007)

Vivian Schiller, SVP and GM,
Rich Skrenta, founder and CEO,
Ken Stern, CEO, NPR and
Kara Swisher WSJ/AllThingsD's

Moderator: Tad Smith, CEO of Reed Business.

Full Script

via PJNet Today

Video from the 'The Economics of Social Media' Panel