Samstag, Oktober 29, 2011

Ausgewählte Tweets 24. - 29. Oktober 2011


@mw238 Hier gibt es übrigens alle Draft Papers des 1st Berlin Symposium on Internet and Society: bit.ly/t0W9DV #bsis11 #hiis #openaccess

Google+ jetzt auch für Unternehmen und mit neuen Funktionen von Falk Hedemann http://is.gd/Vvic9n (ein bisserl spät, ich weiss)

Readex Survey Suggests Professionals (?) Do Not Dump Print ... http://is.gd/jQpino What about time share, budget share, mind share ... ?

It's Time To Say A Big 'Thank You' To Amazon and Jeff Bezo (not acting in the precondition of next quarter results) http://is.gd/vgrMC1

Mediashift: eBook Publishers Must Provide Flexible Access to Avoid 'Media Hell' http://is.gd/FlhS9J HT @StKonrath

@PBSMediaShift: MediaShift is sponsored by the Knight Journalism Fellowships. Apply now to retool, rethink+recharge bit.ly/9AWFtB

@toc: What is EPUB 3? Free download from @oreillymedia bit.ly/p0hoGf #bib11

Publishing's tech and edit worlds converge - The Books in Browsers conference is underway ... Live http://is.gd/GzFZQq

Money Making Money From Music from the @Summit11 http://is.gd/hYK9co

Beyond Targeting: The Convergence of Social and Advertising by Clara Shih http://is.gd/fTe6J2

Eccolo Media 2011 B2B Technology Collateral Survey Report. What technology purchasers want, use .. (17 pg.,PDF, reg.) http://is.gd/MkGj5S

comScore: Smartphones und Tablets erzeugen 5 Prozent des digitalen Medienkonsums in der EU5 Region http://is.gd/dPJwbU

Google: Behörden in Deutschland liegt bei Datenabfragen an der Spitze http://is.gd/W1WOcg Endlich mal wieder einen Spitzenplatz, Danke!

AARP is launching an online ad network with 600+ sites, Oxygen, Grandparents, will reach 40 m boomers.. http://is.gd/Zckyr2

MT @ianbissell: Facebook co-founder Chris Hughes to take a venture-capital-like approach to media | Bloomberg http://is.gd/Y4bAXu

Browser, Not Apps, Still Biggest News Channel. On Tablets. 40 % of tablet users get news through a browser (PEW) http://is.gd/lNNznA

How Asia Companies Engage. Asia-Pacific Corporate Social Media Study 2011 by Burson-Marsteller (38 pg., Presentation) http://is.gd/kvvtsA

@roboregan: ZDE CEO Steve Weitzner: "We're not getting out of the magazine business, we're getting out of the paper business." tk

RT @VDZ_Akademie: Dr. Olavarria: Top-Management verbringt im Schnitt 33% der Arbeitszeit mit Innovationsmanagement. #expf [nmM mini R.O.I.]

@swardley: RIP John McCarthy, a father of the concepts of utility computing (aka Cloud) & AI, the inventor of Lisp (1958)

India IRS 2011 Q2 Coverage - Special Interest Magazines Overall decline in readership by exchange4media & lintas media http://is.gd/wqmXIM

@HubSpot: 92% of Marketers Agree: Content Is Critical for SEO [Infographic] - ow.ly/75fcF But publisher skate over ...

Is an 80% ebook world for straight text really in 2 to 5 years in sight? http://is.gd/51YO2F Verdammte eBook Lobby http://is.gd/jDdJ4i

@gutjahr: Warum alte Medien im Web nichts verdienen youtu.be/3Sk7cOqB9Dk Noch Fragen? [Cannibalism prevention guide 4 publishers]

Mittwoch, Oktober 26, 2011

Spoiling Publishers Beliefs About the Law of Paid Content


Seven Paid Content Myths in Publishers Mind 
by Kevin McKean (VP & Editorial Diector Consumer Reports) at the ABM Executive Forum, Chicago

1. Information wants to be free 
2. Monetize new through old 
3. Protect existing products 
4. Sell via microsales 
5. Settle for good enough 
6. Hard paywalls convert best 
7. Apple charges too much 

via / more at foliomag.com

Btw. The Consumer Report magazine has a circulation of about 4 million, its Consumer Report Online has 3.3 million subscribers, generates about 425 million USD from users annually

In March 2011 Kevin McKean shared his observations on innovations for success from the magazine industry and what book publishers can learn from Magazines (and vice versa!) in the Digital Transformation (Video)

What Books Can Learn from Magazines (and vice versa!) in the Digital Transformation from Cowan, Liebowitz & Latman, P.C. on Vimeo.

Asia - Pacific Corporate Social Media Study 2011 by Burson-Marsteller



View more documents from Burson-Marsteller Asia-Pacific

Dienstag, Oktober 25, 2011

VDZ Akademie Expertenforum: Innovationsmanagement für Verlage

((Twitter Wall after event disabled))

Montag, Oktober 24, 2011

A lobby for distinguished friends, reader, friends who trust you, appreciate your quality stuff and want more ...


via / at poynter: It’s time: 5 reasons to put up a metered paywall by Bill Mitchell
Based on recent conversations with builders of paywalls of various sorts in various circumstances, I see at least four more reasons — in addition to the reduced risk to reach — to experiment with digital subscriptions:

1. The evidence indicates that some portion of online audiences — the percentages vary widely — are willing to pay for online content. Some money is on the table, in other words, and news organizations should have pretty good reasons if they’re just going to leave it there.
2. As news organizations continue in their unpredictable transition from analog to digital delivery, they need to establish a paying relationship with their digital customers – and not just their advertisers — sooner rather than later.
3. Putting a price on their digital wares is encouraging newsrooms to step up the quality — in economic terms, the new value — of the online experience they expect people to pay for.
4. As social media plays a larger role in the distribution of and traffic to digital news, media companies need to develop strategies that generate revenue without impeding the social networking of their content.
I still wonder why they call it "PayWalls" you've have to fight to get admission to joint whom you like, to get stuff you want ....  maybe it is the prevention attitude featured in this VIDEO



 via http://www.youtube.com/user/googleanalytics