Dienstag, Dezember 27, 2005

The Two Washington Posts

They are not equals, ... the have their own spheres ...

... Over Washington Posts I. (Len Downie) is king. Over the Washington Posts II. (Jim Brady) is sovereign ... No one has ... control over the user's experience ...

... There's tension because there's supposed to be tension...

Links (just for my own pleasure reading it again and again) to the discussion on:
Deborah Howell’s article 'The Two Washington Posts' and it aftermaths)

via Daily Media News Feed - 12/19/05

Online-Routes to Success for B2B Publisher

FIPP started the second edition (first was out in 2003) of global research on good practice online among successful b2b magazine publishers.

The study looks at websites that the publisher considers ’successful’. This may be in terms of attracting new audiences, generating online revenues, creating new online products, or in any other way the publisher chooses to measure success against defined objectives.

Results will be presented at the 5th FIPP International Business Magazine and Professional Media Conference in London, May 1-3, 2006, hosted by FIPP and PPA Professional

Lets hope there is some time during this conference to discuss about not only what made B2B publishers and their readers/users more successful yesterday, but also about what is needed for today's and tomorrow's success.

For more information and partizipation in the research email FIPP

Additional info:
The 2003 / 2005 comparison for Consumer Magazine Websites success is out already.

Primedia Business Becomes PRISM

Folio: reports:

"Prism—like transmitting or reflecting light, like a ray of light passing through a prism. Prism is a reflection of what we represent within the organization and the industry. Shedding light, information, reflecting quality," CEO John French wrote in an email to employees.

My thoughts on 'naming is program':
To succeed in today’s (and tomorrows) environment) business publishers need to take on a more active role; they must join and serve the industry! Moreover, they must be also accepted and seen relevant for the advance and success of that industry!

More …

The 2005 Zeitgeist - Googled

To access Zeitgeist it takes more than number crunching with Google. However, from time to time I look at Google figures – in case I missed something - at

Google Zeitgeist
Search patterns, trends, and surprises according to Google

It is not really "according to Google", but according to what (mostly) people look for with help of Google. And I admit, often I find, I missed something (and more often, I think, I do not miss what I have missed).

You can look at Google's Zeitgeist this by weeks, months and years (back to 2001) and now actual, Google has published their "2005 Year-End Google Zeitgeist" . Besides

Google News - Top Searches in 2005

Froogle - Top Searches in 2005

Google.com - Top Gainers of 2005

1. Myspace
2. Ares
3. Baidu
4. wikipedia
5. orkut
6. iTunes
7. Sky News
8. World of Warcraft
9. Green Day
10. Leonardo da Vinci

Google Zeitgeist looks at World Affairs, Nature, Movies, Celebrities and Phenomena , here!

Donnerstag, Dezember 22, 2005

AOL - Google To Explore Selling TV, Print Ads

There is more to the deal between AOL and Google than cooperating Online, told Time Warner Chairman-CEO Richard Parsons his company's staff in an employee memo (first mentioned by the Financial Times) says a report from Joe Mandese and Wendy Davis in MediaDailyNew:

"With this agreement, AOL's sales force will now be able to sell all types of online advertising - including paid search - and we'll explore expanding the partnership into selling television and print advertising,"

"The disclosure comes just one day after Google executives disclosed plans to MediaDailyNews that it was entering "phase two" of its test of an offline media buying and reselling test that so far has been limited to extending Google's advertising reach via magazine ad space, but that the powerful online search engine also is weighing moves into the buying and re-selling of other media. In recent weeks, Google has begun posting help wanted ads to recruit experienced traditional agency media buyers.

All of those moves have sent ripples up and down Madison Avenue, and senior agency executives have been expressing increasing angst ..."

More at MDN

See also Nachsitzen für Printverleger: Was Goggle begriffen hat ...

Orkla Media übernimmt Golem.de

Golem berichtet über den Verkauf von Golem.de:

Orkla Media Deutschland kauft die IT Website Golem.de

Die bisherigen Eigentümern, Jens Ihlenfeld und Christian Klaß, sollen weiter als Geschäftsführer im Amt bleiben. Die Vermarktung von Golem.de wird Orkla Media Sales übernehmen.

Siehe auch Die "Netzeitung.de" geht an Orkla Media, Norwegen

Mittwoch, Dezember 21, 2005


Is Video next?

According to a BusinessWeek report, Brad Greenspan, an Internet entrepreneur who helped (with 1 Mio. USD) to launch the social networking site MySpace, is backing a new social network called Vidilife.

A new flickr like social network site for video ...

More in BusinessWeek online

Another Video site is HEAVY

A Happy New Year for the Newspaper Industry

Steve Outing at Editor & Publisher writes in his column Stop The Presses

Game Plan for Getting Through 2006

He suggests that newspapers should become "Podcast gods" and should not be afraid to Wiki's. Moreover, with the money they are going to make from free classifieds, they may even be so bold as to ease up on Web site registration barriers and finally figure out how to publish where the young people are ...

Commitments that look like hard work:

1. I will discuss more, talk less.
2. I will dare to Wiki.
3. I will be more interactive.
4. I will seek out 'citizen advertisers.'
5. I will learn to turn free classifieds into money.
6. I will publish where the young people are.
7. I will devise a better Web site registration scheme.
8. I will become a podcast god.
9. I will not become complacent; I will remain alert.

The complete column at 'Stop the Presses'

A New Communications Podcast Directory

The New Oxford American Dictionary designated Podcast as the 'Word of the Year' and the New Communications blogzine started yesterday with a list of interesting New Communication Podcasts.

This list includes among others:
Across the Sound
Each week marketing gurus Joseph Jaffe and Steve Rubel discuss the world of new marketing, media and PR on the Across the Sound podcast.

Blawgzine.com Podcast
Analysis and commentary on the law as it relates to evolving communications tools and technologies and the media. Hosted by Elizabeth L. Fletcher.

Digital Masters
At Digital Masters experts discuss how technology is changing the business of media. By the Ecast.

Doc’s Podblog
Doc Searls houses personal podcasts and show notes

Drew B's take on tech PR
Tech PR blog - Inside opinion on the media, news, and technology pr

For Immediate Release: The Hobson and Holtz Report
Twice a week (Monday and Thursday) Neville Hobson & Shel Holtz discuss about what they think is important for communication professionals (and more and more listener join in with their comments)

More ... (the complete list)

Sonntag, Dezember 18, 2005

Google Quality Score: Adds Factor 'Landing page'

We've begged our clients in the printing world to 'sell' landing pages for a long, long time as one of the factors to provide more reader/user and advertiser satisfaction and stay in business.

Now AdWords started to include landing pages into the Quality Score and I hope this will eventually convince media to care more about clients satisfaction.

What is a "Landing page"?
"An active web page where customers will 'land' when they click your ad. The web address for this page is often called a 'destination URL' or 'clickthrough URL.' "

From Inside AdWords:

"(from now on we will also) .. look at the content and layout of the pages linked from your ads.

Why are we doing this? Simply stated, we always aim to improve our users' experience so that these users (your potential customers) will continue to trust and value AdWords ads. Have you ever searched on a keyword, found an ad that seemed to be exactly what you wanted, and then clicked on it only to find a site that had little to do with what you were searching for? It's not a great experience.

Incorporating landing page assessment into the Quality Score will help us improve the overall advertising experience for users, advertisers and partners by increasing the quality of the sites we present in our ad results. "

In case, you don't know what Google AdWords Quality Score is:
"... the basis for measuring the quality of your keyword and determining your minimum bid. Quality Score is determined by your keyword's clickthrough rate (CTR), relevance of your ad text, historical keyword performance, the quality of your ad's landing page, and other relevancy factors."

Did you read Seth Godin's great e-books? Knock Knock, talks about Landing pages?

via Dave B2B Weblog Google leads the way, again

"... If you are paying for clicks, you should make sure you are driving them to a worthwhile, actionable page. But of course a lot of small B2B marketers are just going thru the motions and haven't really considered their landing page ... "

... nor have (B2B and other) publisher seriously offered landing pages (or educated about the benefit in getting there) I might add!

Computerpionier Konrad Zuse 10. Todestag

Am 18. Dezember 1995 ist der Computerpionier Konrad Zuse verstorben. Seinen 95. Geburtstag hätte Konrad Zuse am 22. Juni dieses Jahres gefeiert.

Zu seinem 75. Geburtstag führte die Konrad Zuse Gedächnis Tour 1985 von InterFace Connection GmbH aus München über Würzburg. Dort stärkten sich die Teilnehmer für den Endspurt.

Konrad Zuse Gedächnis Tour 1985 macht Station in Würzburg - bei COMPUTER MARTIN

Mehr zu Konrad Zuse im Konrad Zuse Internet-Archiv

Reminder: VSS's 2005 Communications Industry Forecast

As the link on our August 2005 Blog entry 'VSS 19th Annual Communications Industry Forecast 2005 Out' does not work anymore, we use Folio: article (12-Dec-2005) to remind (and update the link) on some highlights from the VSS 2005 Communications Industry Forecast

- The average person will consume 10 hours of media a day by 2009, with home video, consumer Internet and wireless media predicted to see the largest hourly gains.

- Digital-based media forecast to drive average annual consumer spending on media over the 1,000 USD threshold in 2009 for the first time

- E-media will continue to be the fastest growing sub segment of the b-to-b media market, with projected growth of 26,5 percent in 2005.

- Custom publishing spending is expected to grow at double-digit rates annually due to interest in 'establishing solid business relationships' and a transition from short newsletters to four-color magazines.

- Internet advertising, driven by keyword search ads and rich media, is expected to grow at a compound annual rate of 24 percent over the next five years.

- Communications industry expected to top a trillion dollars by 2009, becoming the fourth largest and fastest growing sector of the U.S. economy.

More on ad spending, tradeshows & events, product placement in Folio: or directly at VSS.

Samstag, Dezember 17, 2005

Evolution of Reputation: Wikipedia vs Britannica

Nature reports "Internet encyclopaedias go head to head"

"Wikipedia comes close to Britannica in terms of the accuracy of its science entries,a Nature investigation finds". The article says, "in the study,entries were chosen from the websites of Wikipedia and Encyclopaedia Britannica on a broad range of scientific disciplines and sent to a relevant expert for peer review. Each reviewer examined the entry on a single subject from the two encyclopaedias;they were not told which article came from which encyclopaedia. A total of 42 usable reviews were returned out of 50 sent out, and were then examined by Nature's news team. Only eight serious errors,such as misinterpretations of important concepts,were detected in the pairs of articles reviewed, four from each encyclopaedia. But reviewers also found many factual errors, omissions or misleading statements ..."

I don't know about you, but I personally don't see and use an encyclopedia as authority on subject I know, but as a starting point on accessing a subject I don't know about.

via Smart Mops

Dienstag, Dezember 13, 2005

2005: Werbungausgaben steigen um 1 Prozent

29,53 Mrd. Euro investieren Unternehmen in diesem Jahr in Werbung, berichtet der Zentralverband der Deutschen Werbewirtschaft (ZAW) auf der Basis einer Trendumfrage bei seinen Mitgliedern. Das ist ein Plus von 1 %.

Auf die Werbemittelproduktion wie Plakate, Anzeigenvorlagen oder Spots für Hörfunk, Fernsehen oder Kino sowie auf Honorare und Gehälter entfielen davon 9,71 Mrd. Euro. Die 'Medienbetreiber' erhielten (erhalten) daraus laut ZAW 'Netto-Werbeeinnahmen' in Höhe von ca. 19,82 Mrd. Euro.

Von 2001 - 2005 ergibt sich damit folgende Entwicklung

2001: 21,72 Mrd. Euro - 7,1

2002: 20,14 Mrd. Euro - 7,3

2003: 19,28 Mrd. Euro - 4,3

2004: 19,59 Mrd. Euro + 1,6

2005: 19,82 Mrd. Euro + 1,2

Was aber bleibt von dieser 'Steigerung' in den Taschen der Medienbetreiber, berücksichtigt man die Inflationsrate 2005 und die Entwicklung des BIP (preisbereinigt)? Ist das die vielbeschworene Trendwende, die ein "weiter so" rechtfertigen würde?

Für 2006 prognostiziert der ZAW ein Wachstum von zwei Prozent (brutto) ...

Montag, Dezember 12, 2005

Schweizer Journalisten werkeln im Internet

Das Institut für Angewandte Medienwissenschaft (IAM) der Zürcher Hochschule Winterthur und die Zürcher PR-Agentur Marcel Bernet haben 3006 Schweizer Medienschaffende befragt - 617 haben geantwortet - und von diesen nutzen 91,6 % das Internet zwischen 1 und 3 Stunden täglich.

Mehr im Klein-Report: Journis immer mehr im Internet - aber nicht in Weblogs

Die Studienergebnisse gibts auf der Website des iam (PDF, 685 KB)

Haben Verleger einen guten Plan fuer 2006?

In diesen Tagen, wen wundert's, planen und sprechen Kunde (noch) über den besten Weg zu wirtschaftlichen Erfolge für 2006ff. Die Planungen für 2006 setzen, so mein bisheriger Erkenntnisstand, vor allem auf eine Verbesserung (man spricht von Erholung) bei Anzeigen, Vertriebs-Umsätzen sowie 'Special Projects'.

Doch woher aber kommt dieser (Zweck-) Optimismus? Bremst oder verhindert er nicht dringend notwendige Anpassungen im Angebot und die (Wieder-)annäherung an Kunden und Nutzer?

Thema: Circulation


Quelle: ZAW-Jahrbuch der Werbung 2005

Aus dem Jahresrückblick 2005 des Bundesverband Presse-Grosso (7.12.05):

"Der bundesdeutsche Presse-Großhandel blickt mit gemischten Gefühlen auf das Jahr 2005 zurück. Und ... Einer Erhebung des Verbandes zufolge ist der Umsatz mit Zeitungen und Zeitschriften in den ersten drei Quartalen 2005 im Vergleich zum Vorjahr um 3,52% zurückgegangen ... der Presseabsatz fiel in den Quartalen I. bis III. um -4,22% ... "

Für 2006 hofft der Verband auf die Großereignisse, Konsumfreude und die Konjunktur ...

(Das börsenblatt macht daraus:
Presse-Großhandel blickt mit gemischten Gefühlen auf das Jahr 2006 )

Samstag, Dezember 10, 2005

Beruhigend: Sidescore von Silktide

Wolfgang Sommergut ist durch meine "selektive Wahrnehmung" gestoßen und sein Tipp Website-Analyse mit Unterhaltungswert


beruhigt mein "schlechtes Gewissen", dass der Relaunch meines Blogs schon lange überfällig ist und nun doch weiter warten muss.

Freitag, Dezember 09, 2005

India Internet User No. Predicted to Grow Fast

In number of Internet User India is far behind China (June 05: 104 Mio.):

A new study claims that today India has about 38,5 Mio. Internet User (up 54 percent from 2004) and predicts that in two year there will be about 100 Mio. Internet User in India ...

more on Asia Media Business Monitor

ABC News Report

In 1998, during a conference, the responsible minister (sorry, I forgot his name) told about how India will be moving into No. 1 position worldwide (just) on superior IT & C products and services. We had some time to discuss with him and some people from industry and association. He insisted that this will happened and it would be realistic to move the live of 1 billion people into a prosperous and highly developed country.

We disagreed and I still disagree. Only a few percent of (very well qualified) people can working in this industry and it needs much more effort and many additional areas of fast development for India to get on the Top (or the Top 5 nations of this world).

And I'm sure, the handicap is not about Indian people! When we started publishing in India (CHIP, MM Industrial Magazine) our partner collected a bunch of very talented and enthusiastic people and they did a great job! And I also know there are many Indians inside and outside of India which are very talented, hard working and quite successful (relatively more outside than inside India to my understanding) ...

eMartin.net Newsletter November 2005

Die Inhalte des aktuellen, deutschsprachigen eMartin.net Newsletter November 2005 gibt es auf dem

mcc consulting Hugo E. Martin Unternehmensblog

Das Archiv mit über 6.000 Eintragungen und Links (deutsch)

Check out the content of the actual eMartin.net Newsletter November 2005 International under

mcc consulting Hugo E. Martin Corporate Blog

The Archive with more than 6.000 entries and links (English)

Looking for a Job in New York? No, but ...

it looks to me like a good job & skill description for a

New Media Account Executive

you should start looking for!

Partnering with magazine sales reps in fostering client relationships, developing and delivering pitches for new business, helping to define online offerings, and promoting knowledge transfer and best practices across media teams, the Online Sales Manager is responsible for the online development of over twenty B2B trade magazines and several trade shows. He/she helps publishers define a vision for their Web sites, newsletters, e-zines, buyer’s guides, etc. "


B2B Online Sales Manager / New Media Account Executive / Interactive Sales

It was published from Prescott Shibles at Shibles.com for Primedia

Nachsitzen für Printverleger: Was Goggle begriffen hat ...

aber bei Printverlagen nicht angekommen ist.

Zum Thema "Google verkauft Printanzeigen" verweist Rex Hammock (rexblog) auf einen Artikel in BusinessWeek (Ausgabe vom 12.12.2005)

Can Google Go Glossy?
Why its plan to resell print ads to its army of advertisers may be off to a slow start

lesenswert! - auch wenn ich sicher bin, dass das Interesse von Google nicht dass das Interesse von Google nicht im Makeln von Printanzeigen (und den Provisionen) liegt, sondern im Erfolg seiner Kunden !

Mich treibt in diesem Zusammenhang eine ganz andere Frage um - das Anzeigenbusiness von Google läuft ja nicht gerade schlecht - und dieses Thema habe ich erst gestern wieder mit einem 'alten' Kollegen (Reinhold Kuchenmeister) diskutiert:

Warum begreift Google, dass seine Anzeigenkunden und Google selbst, Print und Printanzeigen brauchen und die Verleger und Printmedien begreifen es nicht und versuchen nicht einmal im Ansatz diese Tatsache ihren Kunden / dem Markt zu vermitteln und eine aktive Rolle in der neuen Aufgaben- und Arbeitsteilung zu spielen?

Dabei ist es so simple:

Wer nicht im Internet ist, der findet auch all die tollen und nicht so tollen Informationen und Kontakte nicht

Wer nicht weiß was er sucht und/oder es nicht benennen kann, dem nützt auch die beste Suchmaschine der Welt nicht

Die Unternehmen haben ins Internet investiert und wollen dort mit Ihren Kunden kommunizieren. Sie brauchen u.a. auch Print, um potenzielle Kunden auf Ihre Website / ins Internet zu bringen ... jeder Kunde auf der eigenen Website reduziert die Internetkosten pro Besucher.

Stichwort: Print to Web und was Google uns vormacht, natürlich auch Web to Print!

Masayoshi Son Next Big Bet: TV Bank

I've been watching Masayoshi Son (the Bill Gates of Japan) activities since his early days. His projects, his successes, his failures and his sometimes chaotic near to crash maneuverings (e.g. remember the Ziff-Davis adventure?) the

He is a big, probably the biggest investor in the Internet space with about 3 billion USD investments in about 800 internet companies. And as contentSutra summons up, the President and CEO of Japan's SoftBank Corp. "... has made some $7.5 billion on exits, and the holdings in the listed companies in his portfolio are currently worth $22 billion..."

Not so bad after all! He is still hungry and has his next BIG project going

TV Bank - an IP TV venture

Business Today interviewed Masayoshi Son on his actual projects and updates us on SoftBank earnings and market cap (Subscription only)

(if you are not a subscriber) read the full interview on contentSutra (Thanks for sharing)

Mittwoch, Dezember 07, 2005

Nur 5 DAX-Unternehmen bloggen ...

Capital berichtet in der nächsten pAusgabe 26/2005 über die Ergebnis einer exklusiven Umfrage des Wirtschaftsmagazins zu Corporate Blogs

Fünf der 30 Dax-Konzerne nutzen bereits intern oder extern Weblogs

- Allianz (nur bei Dresdner Kleinwort Wasserstein)
- BMW (America's Cup, IAA)
- DaimlerChrysler
- SAP (Intern, 2006 will Henning Kagermann ins Netz)
- Siemens (der Boss bloggt intern, eine Mitarbeiterplattform ist in Vorbereitung)

weitere fünf DAX-Konzerne prüfen den Einsatz von Blogs
(und verraten schon etwas von ihren Plänen)

- Adidas
- Deutsche Post
- Deutsche Telekom
- VW

Mehr in der Vorabmeldung auf Capital.de oder der neuen pCapital (26/2005 ab 8. Dezember)

Verantwortlich bei Capital ist Mark C. Schneider.

Externe Blogs: o.k. , Interne Blogs: ohje ohje

Blog Hype oder PR-Hype?

dieses Chart habe ich vor einiger Zeit einmal von Tom Murohy (Gartner) geklaut - wo genau weiss ich im Moment nicht - und den einen oder anderen der roten Punkte würde ich gerne auch ein wenig verschieben. Aber, im Prinzip ...


(... auch wenn ich sonst Gesprächspartner in meinen Präsentationen immer gerne mit der "liegenden S-Kurve" nerve.)

Dienstag, Dezember 06, 2005

Die überschätzten 'Weblogs' - ein Phänomen

Wer zwingt uns eigentlich diese idiotische Diskussion um Bekanntheitsgrad, Reichweite und Nutzung von Blogs auf?

Google News Alert liefert mir jetzt dutzende von Offline und Online-Beiträgen, die die Ergebnisse der W3B Studie von Fittkau & Maass wiederkauen bzw. die 3-seitige Pressemitteilung. Sie stehen alle irgendwie unter dem Motto "Die überschätzten Weblogs" - da drängt sich doch die Frage auf, wer könnte daran ein Interesse daran, wer nimmt (fälschlicherweise) an, dass er daraus Nutzen ziehen könnte?

Zugegeben, die angeblichen "75 % Bekanntheitsgrad" haben mich ziemlich überrascht, sind aber Teil des PR-Hypes Cycle (Gartner) und Ergebnis der Anlage und Methodik der W3B Studie. Und außer der (jetzt) schreibenden Zunft hatte m. E. bisher niemand "Blogs" als ein / das neue Reichweiten- und Massenmedium bezeichnet. Oder?

Überrascht hat mich auch, dass (die von mir wahrgenommene) Berichterstattung alle den Tenor der Pressemitteilung wiedergegeben haben, ohne auch nur für einen Moment zu hinterfragen, was die Zahlen bedeuten und wie realistisch diese für den Markt tatsächlich sind (und ob die Zahlen & Methodik solche qualitative Aussagen überhaupt zulassen, ohne die Untersuchung insgesamt zu diskreditieren).

Bis vor wenigen Monaten wurde in den Medien noch die Zahl "45 - 65 Tausend Blogs" für Deutschland als seriöse Schätzung genannt. Einige wenige nannten bereits 200.000 und ich bekam für meine Nennung ca. 250.000 und dann 350.000 Prügel. Und jetzt kein Wort zu den angeblichen Zahlen der Blogs und Blogger in Deutschland. Nach dieser Studie soll es in Deutschland (nur gerechnet auf der Basis 1 Blog pro Blogger):

4.284.000 Weblogs (bzw. Blogger)

1.428.000 aktive Weblogs - mind. einmal im Monat aktualisiert

750.000 aktive Weblogs - mind. einmal die Woche aktualisiert

geben. Keine Zweifel, kein Kommentar und alle stürzen sich auf den vorgegebenen Tenor 'Weblogs: Ein überschätztes Phänomen'.

Fragt sich nur wer das "Phänomen Weblog" vor der Studie „eingeschätzt“ hat, warum und wofür? Ist das die versuchte, vorläufige "Entwarnung" (oder "Warnung") für Medien und Werbetreibende?

Ich werde meine Blogs (und Newsletter) weiter nutzen um mit einer kleinen, feinen Gruppe mir wichtiger Leute zu kommunizieren und im Dialog zu bleiben. Genau so wie ich das früher mit Zeitschriften (seit 1962), mit B2B-Zeitschriften (seit 1966), mit Radio- und TV (seit 1972), Special Interest Magazinen (seit 1978), mit Newslettern (seit 1984), usw. gemacht habe.

Mich interessiert die Relevanz und Wertschätzung (ein klein wenig die Reichweite) in meiner Zielgruppe und ob ich etwas zu deren Erfolg beitragen darf.

Sollte einer meiner geschätzten Partner sich bis hierher vorgekämpft haben, hier noch eine Bitte:
Bitte hören Sie auf davon zu sprechen, dass Sie jetzt auch Blogs anbieten, sondern eröffnen Sie den Dialog mit Ihren Lesern / Nutzern, geben Sie Ihren Lesern das Wort, laden Sie Gastautoren ein, die was zu sagen haben – und nennen / nutzen Sie dann dazu auch vielleicht auch Blogs & Blogger.

Montag, Dezember 05, 2005

The MySpace Generation

They Live, Buy and Play Online and Offline alike

Think Tank for A Newspaper Transformation Plan

Taken from Ad Age: (via Mediapost.com)

"Facing down newspapers’ tough outlook, the American Press Institute has come up with a plan to revive the industry. More precisely, it has come up with a plan to develop a plan.

The institute has committed $2 million to fund

Newspaper Next: The Transformation Project,

an effort intended to assess threats to the industry, identify opportunities for newspapers such as adopting new technologies and suggest detailed new business initiatives ... "

More ...

A little late or even to late? In any case, why so late?!

Sonntag, Dezember 04, 2005

Podcasting in China Takes Off

Fons Tuinstra posted at poynter.org

"China is following the podcasting trend with lightning speed; thousands of podcasts have been produced. Epoch Times recently interviewed Toodou co-founder Gary Wang.

Launched in April it now has 120,000 registered users, responsible for thousands of podcasts, increasingly including video ..."

More ...

The interview (translated)

The B2B Digital Marketing Shift

A study, conducted for American Business Media (ABM) by Forrester Research. The following graph is from emarketer.com (open until 28-Dec-2005)

more from eMarketer

W3B finds 4,3 Million Bloggers in Germany

Reading this entry means you proceed on your one risk. Do not spend your (or your company's) 'means of subsistence' on this figures!

According to the 21. W3B Study from Fittkau & Maass (the 'sample' is 100.460) we all need to correct our figures on the German Blogosphere. Fittkauu & Maass don’t tell about Blogs, but about Bloggers and it reads like this if you calculate one Blog per Blogger:

Per November 2005, in Germany there are at least

4.284.000 Weblog(ger)

1.428.000 active Weblogs – with at least one entry per monthly

750.000 active Weblogs – with at least one entry per week

using the (N)ONLINER Atlas (June 2005) from the d21 Initiative as our base for the total number of Internet-Users

Here you find the W3B press release (PDF, German) and some more thoughts about this findings on a previous entry - sorry, also in German.

Will I change my number? No, but I will watch the noise about this findings and wait for comments and corrections!

Die Marketing-Potenziale von Weblogs - Was eine neue W3B Studie dazu sagt

Die 21. WWW-Benutzer-Analyse (W3B) (Befragungswelle Oktober/ November 05) ist erschienen. Die angegebene 'Stichprobe' von 100.460 befragten (antwortenden) deutschsprachigen Internet-Nutzern ist sehr beeindruckend!

Ob die Methode der schriftlichen Online-Befragung im Internet

"Sampling mittels ActiveSampling/LayerAd (Zufallsziehung des x-ten Besuchers) sowie unterstützt durch Hyperlinks und Banner auf mindestens 200 Websites"

allerdings eine 'einfache' Hochrechnung der Antworten und realistische Einschätzung der Marketing-Potenziale von Weblogs erlauben? Ich habe da so manchen Zweifel ... und, wurde das überhaupt untersucht?

In der Pressemitteilung gibt es 'nur' quantitative Ergebnisse (der komplette Berichtsband, es gibts für 300 Euro bei F & M, liegt mir nicht vor)


und zum Hochrechnen benutze ich hier die aktuellen Daten des (N)ONLINER Atlas (Juni 2005) der d21 Initiative, auch wenn die Daten der W3B für alle deutschsprachigen Internet-Nutzer gültig sind.

26, 775 Mio. (Deutschland, ab 14 Jahren) kennen Weblogs (was heißt kennen?)
7,14 Mio. nutzen Weblogs gelegentlich oder regelmäßig
1,4 Mio. (knapp) nutzen Weblog regelmäßig

Offen bleibt, wie viele Internet-User überhaupt wissen, dass sie auf einer Weblog-Site sind, wenn sie auf einer Weblog-Site sind? Siehe dazu auch 'Die neuen Digital Tools' für aufschlussreiche Vergleichszahlen (US).

Reichen diese Daten, um eine Aussage zum Marketing-Potenzial von Weblogs für einen spezifischen Kunden und/oder spezifische Kommunikationsaufgabe (mit präsumtiven und tatsächlichen Kunden / Zielgruppen zu wagen?

Nach den Ergebnissen des W3B müssten wir auch die Zahlen über die 'Blogoshere Deutschland' korrigieren! Diese lesen sich (bzw. würden sich lesen) nach dieser Studie dann wie folgt:

Es gibt in Deutschland insgesamt mindestens (denn hier wurde nach Bloggern und nicht nach der Anzahl von Blogs gefragt!)

4.284.000 Weblog (bzw. Blogger)

1.428.000 aktive Weblogs - mind. einmal im Monat aktualisiert

750.000 aktive Weblogs - mind. einmal die Woche aktualisiert

Unverständlich, warum Fittkau & Maaß trotzdem titelt: 'Nur wenige Internet-Nutzer betreiben Weblogs' – ich meine, dass sind (bzw. wären) 'verdammt' viele Weblogs und auf jeden Fall mehr als die bisher genannten Zahl von Weblogs (zwischen 65.000 - 350.000 je nach Quelle und/oder Absicht).

Damit sind wir zwar noch nicht Weltmeister, aber zumindest nicht mehr Schlusslicht ... oder habe ich da etwas falsch verstanden, falsch gerechnet? Hinweise und Korrekturen sind sehr erwünscht!

Die Pressemitteilung 'Weblogs: Ein überschätztes Phänomen' zu Ergebnissen der aktuellen Ausgabe der W3B gibt es als PDF hier.

Den Ergebnisband der 21. W3B gibt es für 300 Euro bei Fittkau & Maaß

Freitag, Dezember 02, 2005

Lessons for Newspapers and Magazines

David Shaw points to Slashdot's Robin Miller posting

"... a very interesting meditation on how newspapers can succeed in the present and future. It's a long piece, but worth your time to read, since its lessons are appropriate for b2b publishers.

I don't think print is dead, but its primacy as a text- and still-image delivery vehicle certainly is. And I think all the talk about whether print is dead is pointless--the distribution and format of communications will certainly change (as it is doing now), and will continue to change forever. We no longer paint on cave walls, or etch into stone tablets, or use monks to hand-copy texts. So what if newspapers as physical objects eventually pass away?

The idea of newspapers (as a compendium of news, analysis, opinion, comics pages and stock and sports box scores) will continue.

I think the same goes for magazines, regardless of whether they're printed or not. The worst thing we can do is spend time trying to defend ink-on-paper. "

Read Davids comments on B2B and Robin's "A Recipe for Newspaper Survival in the Internet Age"

Donnerstag, Dezember 01, 2005

Girls are Better than Boys

(and not only on multitasking)

Jim Geoghegan, president of the media-planning agency Media Head, sayed in Ad Age about a study of how young boys and girls use media reveals that girls are notably more skillful at multitasking--that is, surfing the Net, text messaging, watching TV, and so forth, all at the same time.

Advertisers and marketers who want to reach this 12- to 17-year-old demo should strive to take advantage of this tendency among girls. Says Geoghegan: "You need to think beyond targeted print or TV, and think about how these mediums influence each other. For creatives, particularly, there are opportunities to create advertising where these mediums intersect and overlap, and girls are engaged."


I add the rest (from Mediapost), as the link is not working (right now):
"While girls are especially adept at interacting with multiple media simultaneously, the report from New York-based Media Head also indicates that youngsters in general are more multimedia-oriented than those who are older than 17.

Montag, November 28, 2005

Kyiv: The New Digital Tools in English (PDF)

This days I’m in Kyiv, Ukraine and work with Ellina and his team to develop her publishing house SoftPress - founded in 1995 - even further. We discussed about

- Best practice around the world in b2b an b2c publishing
- SoftPress High-Techclub and additional services for readers
- Reader partizipation and Reader Choice Competition
- What and how to go ahead on Online-Service and electronic publication

and have two more days to go.

For a short overview on the new (much talked) digital tools I translated my presentation into English

The New Digital Tools -
Blogs, Podcasts, RSS, Social Software and Social Networks.

Download PDF 2,79 MB

In the Podcast part I used some charts from Shel Holtz, ABC and I hope he doesn’t mind. Together with Neville Hobson, Shel Holtz, ABC is publishing a bi-weekly Postcast for Marketing- and Communication Professionals
See / subscribe at http://blog.holtz.com/ or http://www.forimmediaterelease.biz/

Montag, November 21, 2005

Out Of Sync

Julie Bosam reports in the NYT (Nov 19th) about Ziff Davis plans to close Sync Magazine

She writes:
"Sync magazine, a men's magazine devoted to electronic gear and gadgetry, will close after 18 months of publication, a spokesman for its parent company, Ziff Davis Media, said yesterday. The final issue will be on newsstands Dec. 6.

Ziff Davis will turn over operation of the magazine's Web site, www.syncmag.com, to its San Francisco-based Game Group, which oversees the company's gaming titles.

Sync started in June 2004 and was published every other month, growing its circulation guaranteed to advertisers to 250,000 from its initial 200,000. But the magazine struggled to survive in a men's magazine market that has grown increasingly crowded ... "

More on NYT ...

… one more trail and error magazine concept failed - and more will follow.

There are still a lot of attempts and plans to make such a print magazine work (make it important to readers and advertisers) but I doubt that you can get enough mind (and budget) share ... on a regular print edition centering other male interest around that subject.

Yes, electronic gear and gadgetry is still a men subject, but in today’s world men don't need a special print periodical, to get the feeling (news and information on lame print).

Trying, is not new, either. I remember the start of the first German computer magazine CHIP in 1978. We didn't want to replace Playboy Magazine, but we used the magazine (and it's reader) for gaining subscription via advertising. Playboy performed good - it was among the top five in CPO (and suddenly I could steer up the interest of my (male) colleges in our serious publishing house about the little bastard and got their fantasy going, writing juicy copy for our ads on 'lust electronics' and computer.

The same publishing house in Germany - now Vogel Burda Communication - just relaunched Tomorrow.

in my eyes a new attempt and failure (magazine), wasting money!

Freitag, November 18, 2005

The Kelsey Group: On Local Media Space and Opportunities

Carlotta Mast from The Kelsey Group wrote a whitepaper on

Mobil Local search and Directory: Unterstanding the Opportunity

"The explosive growth in the number of wireless devices worldwide has created a sense that it is only a matter of time before most local commercial searches are conducted from a mobile device, using a voice interface, miniature Web browser or some other interface ...

Until that point, many U.S.-based directory publishers are likely to, and probably should, remain skeptical of the mobile local opportunity. However, search engines, led by America Online, Google and Yahoo!, are moving aggressively to develop mobile search products; and publishers in Europe and elsewhere are beginning to get some traction with their mobile products, particularly SMS ... " more

According to The Kelsey Group, annual local search volume could exceed 20 billion searches in 2006 ... or about 20 % of total Web search ... more

The Kelsey Group’s runs soon the conference

ILM:05 - Interactive Local Media 2005

Explore the Dynamic Interactive Local Media Space
30 Nov - 2 Dec, 2006

Three-day program will feature keynotes from executives from AOL, Google, IAC, MSN and Washingtonpost.Newsweek Interactive. Session include:

- The Local Search Ecosystem
- Newspapers 2.0
- Online Consumers, Offline SMEs: Inertia and the Online Imperative
- The Role of User-Generated Content and Community
- Simplified-Search Marketing: Bundled Clicks and PPCall
- Right Here, Right Now: New Opportunities in Location-Based Targeting
- Maps, 'Mashups' and Monetization
- VoIP, RSS and IM: New Technologies and Local

Information and program

(Everything US centered!)

Internet in China: Usage and Impact

Guo Liang, of the Research Center for Social Development at the Chinese Academy of Social Sciences (CASS), surveyed into Internet Users in Beijing, Chengdu, Changsha, Guangzhou and Shanghai (China's Internet population passed in July 2005 103 million) has come up with some interesting data in his 144 page report:

Surveying Internet Usage and Impact in Five Chines Cities

Some findings

- Chinese Internet user spends nearly three hours a day online
- 75 percent have never made an Internet purchase
- 42 percent never use a search engine.
- 85 percent spend their time viewing mainland Chinese-language content only
- 3 percent (sayed, that they) viewed overseas foreign language content

The Internet is a good place for Internet User & Non-user


The survey was founded by the Markle Foundation: Download Result (1,9 MB, PDF)

More ...

For comparison: Internet Report from 2003 results from a 12 cities study.

via Fons Tuinstra on China Herald

Donnerstag, November 17, 2005

Trendumfrage Fachpresse Herbst 2005

Präsentiert am 17. November 2005 von Uwe Hoch, dem Sprecher der Deutschen Fachpresse
im Rahmen der 'Zeitschriftentagen, Berlin'

Quelle: Herbstumfrage Deutsche Fachpresse

Link Pressemitteilung (PDF)

Link Präsentation (PDF)

Mittwoch, November 16, 2005

Die Zuverlaessigkeit von Zaehlungen: Europaeische Blogs

Verständlicherweise, haben die Zahlen von Robert Basic und unsere unverbindliche Liste, wieder die Diskussion angeheizt, wie solche Zahlen zustande kommen und wie 'wahr' oder 'falsch' sie sind und wie man zu einer kontrollierten Zählung kommt.

Nach unserer Einschätzung wird es wohl nie eine allgemeinverbindliche Zählung zum Thema 'Anzahl von Blogs in XY' geben. Dazu sind die Wünsche und Zielsetzungen für die potentiellen Auftraggeber und auch die Blogs und die Blog-Betreiber zu unterschiedlich gestrickt. Aber das geht nicht nur mit Blogs und Bloggern so!

Wir finden dies auch gar nicht schlimm und deshalb hier zum Trost, ein Beispiel aus einem anderem Bereich, den wir ganz gut kennen: die gute, alte Fachzeitschrift

Die ersten Fachzeitschriften in Deutschland gab es so um 1870 (ohne Bezeichnung 'Fachzeitschrift') - also schon ein paar Jahre her und noch heute zählt man / zählen und beschreibt man für Deutschland:

Fachzeitschriften (was ist das eigentlich?) mit / nach IVW Prüfung (3/05): 1.075 Titel

Fachzeitschriften nach Verbandsangabe (Fachpresse) von 550 Mitgliedsverlagen 3.637 Titel (diese Zahl hat z.B. World Magazine Trends 2005/2006 FIPP/ZENITH übernommen)

Fachzeitschriften insgesamt, nach verschiedenen Quellen / Angaben zwischen 9.000 - 12.000 Titeln

und obwohl es sich hier um Periodika und körperliche Titel handelt, finden sich alle 3 Ansätze in den Veröffentlichungen wieder.

Werbetreibende, oder präziser ihre Agenturen, meinen oft, dass nicht IVW geprüfte Titel irrelevant sind - solange alle vom Kunden gewünschte Titel in der IVW Liste zu finden sind, der Verband Fachpresse und seine Mitglieder halten ausschließlich die eigenen, gemeldeten Titel für relevant und ich weiß leider auch nicht, warum 9000 Titel eine bessere oder aber auch schlechtere Zahl sein sollte - es sei denn ich brauche einen oder mehrere dieser Titel, um mit meiner Zielgruppe zu kommunizieren.

Ich zitiere bei meinen Schulungen noch immer gerne die Worte meines (schon längst verstorbenen) Bosses Arthur N.:
"Martin, es ist mir völlig egal, mit welcher Methode sie die Titel für unsere Mediaplanung auswählen, solange auf ihrer Liste die Titel stehen, in denen ich werben will (und nach meiner Meinung werben muss, um erfolgreich zu sein)."

Dienstag, November 15, 2005

Wie relevant sind Blog- und Bloggerzahlenspiele?

Obwohl wir da unsere Zweifel hatten (und haben), haben wir im Juni / Juli 2005 'mitgespielt' und Loic bei seinem 'Socialtext' Experiment und Vortrag auf der Reboot 7.0 unterstützt und dann auch für Blog Herald (eingeschränkter) Weltsicht ein paar Zahlen zu Europa beigesteuert.

Jetzt hat uns ein aktueller Eintrag von Robert Basic angeregt, unsere (nur teilweise aktualisierte) Liste noch einmal Online stellen:

Achtung! Es handelt sich hier um Blogs und nicht um Blogger!
Europäische Blogosphere - November 2005


Ohne jede Garantie!
Abtippen brauchen Sie diese Zahlen aber nicht, Sie können sich das Excel Chart (Update 01/2006) hier gerne downloaden und weiter spielen.

Sonntag, November 13, 2005

We See wikiCalc (Alpha)

Dan Bricklin describes his new project:

" ... wikiCalc program -- a web authoring tool that creates web pages. It is for creating and maintaining web pages that include data this is more than just unformatted prose, such as schedules, lists, and tables.

It combines some of the ease of authoring and multi-person edit ability of a wiki with the familiar formatting and data organizing metaphor of a spreadsheet. While you edit using a browser-based UI in a spreadsheet, with the A-B-C 1-2-3 grid showing, the final output, like printout from the productivity product, is static and only shows cell borders where you explicitly set them. It handles freeform text in a wiki-like manner and works well with large blocks of text ..."
Check it out!

via Raw Feed

Freitag, November 11, 2005

B2B Publisher: How to Sell Sponsored Webinars

In our discussion with publisher in China, Ukraine, Czech Republic and Germany we mentioned 'Webinars' as a business opportunity and revenue stream for publisher, which works well in US (e.g. Penton, PennWell)

In MarketingSherpa's Publication ContentBiz I found today a Special Report on the subject, sharing experience, samples and some links for additional resources:

How to Sell Sponsorships to Webinars -- Content,
Marketing, & Production Tips

SUMMARY (from MarketingSherpa): In part II of ContentBiz's special report on how to sell sponsorships to webinars, you'll find:

- Strong content that's not advertorial
- Production tips
- How to get webinar attendees

Plus, samples of media kits, registration forms, and ads to get more
attendees here (F.o.C. until Nov 20th, later in the SherpaShop)

Special Report Part 1:
How to Sell Sponsored Webinars -- Pricing & What Sponsors Want

Special Report Part 2:
How to Sell Sponsorships to Webinars Part II: Content, Marketing, & Production Tips

Donnerstag, November 10, 2005

Google Publication Ads in Chicago Newspaper

Chris Thilk wrote on AdJab:

"How did this not make the world, like, explode or something?

I just wrote a post about Google supposedly moving into placing ads in newspapers, with a Chicago paper being used as the first publication.
Well here is the link to sign up ... more

Sign up for Google Publication Ads (Invitation only)

see also from August2005

CNet: Google Takes Ads Sales To Print
John Battelle's Searchblog: Google Injects AdWords Into Magazine Market. Q: Why? A: Money

Montag, November 07, 2005

US Magazine Health Watch

Tony Silber points in his article 'Year-End Preoccupations' current Folio: magazine to a great service - new to us, so we will add it to our database.

He writes:

" ... Check out the Magazine Health Watch Web site for an extremely comprehensive and up-to-date look at the b-to-b side. According to this searchable, customizable source, published by the ad-tracking service IMS, ad revenue through September is up by 5 percent, while pages are up by 3 percent. The hottest category so far for 2005, by revenue? Surgical supplies, up 66 percent. The coldest? Recreational vehicles and trailers, down 32 percent.

On the consumer side, the PIB magazines are up by nearly 8 percent in dollars so far and by a scant 1 percent in actual ad pages. And neither of these metrics include e-media, where a lot of advertising spending is migrating ..."
More ...

Magazine Health Watch Website

Thanks Tony! I hope you had a good year and you repeat the year-end-counting counting only to reassure yourself how good you are!

Freitag, November 04, 2005

Do and Don'ts If You Want Your Journalist to Blog

From Jemima Kiss at journalsm.co.uk:

Both Ryan Pitts of SpokesmanReview.com and Cory Bergman of KING TV said at the Online News Association Conference, NYC last week, that a large part of their job involves encouraging journalists to make the transition to the blog platform. They estimate that 10 per cent of journalists take to the medium quickly, but the rest take some gentle persuading ...

Of course it is easy, to get a photographer or TV Journalist to publish unused footage on a blog, but it is not so easy to get a TV Journalist to do some writing ... so set some basics, teach the rules and find (or help to find) encouraging reason (and motivation) for it and give everyone blogging (or not blogging yet) a full feedback on what is going on ...

Media Giants Reshaping Their Business Models Around The Web

as online advertising has proved to be 'both effective and scalable,' says Tolman Geffs of the Jordan, Edmiston Group. Time Warner's acquisition of AOL 'will be seen as a strategic masterstroke in time.'

I think, defining that acquisition (AOL bought Warner) a "Strategic Move" from behind and knowing the outcome, is always easy - don't ask the people what they thought about it, at the time of the "take over" - Steve Case just left the board of Times Warner!

That online advertising, especially community and/or local advertising, has and will soar has been reported here many time before.

Mark Glaser asked some people acting or watching for OJR.org:

Is the bubble back in online media?

"Venture capitalists and Big Media are showing intense interest in blogs, social media and highly trafficked content sites. Are we reliving dot-com mania? ... "

The New York Times bought About.com.
Dow Jones bought MarketWatch
The Washington Post bought Slate
News Corp. bought Intermix (owner of MySpace)
VeriSign bought Weblogs.com and Moreover
AOL bought Weblogs Inc.
Google, Comcast, Yahoo and Microsoft are all trying to buy AOL.

The list seems endless ... read his report at OJR.org.

Statistics on World Wide Web Population

mentioned (again) by Paul Woodward (and useful to bookmark)

A comprehensive compilation on WWW Population Statistics from ClickZ,

mostly with data from the CIA's World Factbook, the Computer Industry Almanac Inc. and Nielsen Netratings .

China Internet User Exceeded 103 Million

Paul quotes Mao Qian, head of Optical Telecommunications Committee of China Telecommunications Society, in the People's Daily Online, with

- the number of netizens in China rose to 103 million by late June 05, and

- 53 million Chinese users are on broadband connections

Paul Woodward was following up his post Asia's Web Population from yesterday, with some interesting ranking (which showed China still with 99,8 Mil. netizen)

Internet Users (in Mil.)

1 China 99,80
2 Japan 78,05
3 India 36,97
4 South Korea 31,67
5 Australia 13,01
6 Indonesia 12,86
7 Malaysia 10,04
8 Taiwan 9,52
9 Thailand 7,57
10 Philippines 5,96

Countries position, measured by penetration ... at Asia Business Media

Donnerstag, November 03, 2005

Corporate Blogs in Europe

Fredrik Wackå, a web communication advisor based in Malmö, Sweden, published in 'Your Guide to Corporate Blogging' an updated list with corporate blogs in Europe by countries.

As an example, for Germany he published the following

Ad & Breakfast Crossmedia Consulting GmbH
Andreas Orthen, Business Consultant
Augenmerk agenturblog
Berlecon Analysten-Weblog
Burnout Blog
Café Abseits
Abseits Partyservice & Catering
Christoph Busch Unternehmensberatung GmBH
Conosco PR
Das Unified-Messaging-Blog
Dirk Lotze Musikmanagement
Ferienwohnung Nahe Bingen
Gerold Braun Marketing Blog
Meipor Blog
openBLOG PR Blogger
Rabbit eMarketing

I'm sure (and I know), there are some more corporate blogs in Germany ...

Fredric offers to mail him additions and correction. There are no comments or trackbacks on his blog and maybe, other forms of social media would be a better way to build a database / best practice database.

See the complete list

And I have a suggestion for Fredric:
Please ask companies to deliver and link on your blog presentations, whitepapers or application reports and share their success and failure.

eMartin.net Newsletter Oktober 2005

Die Inhalte des aktuellen, deutschsprachigen eMartin.net Newsletter Oktober 2005 gibt es auf dem

mcc consulting Hugo E. Martin Unternehmensblog

Das Archiv mit über 6.000 Eintragungen und Links (deutsch)

Check out the content of the actual eMartin.net Newsletter October 2005 International under

mcc consulting Hugo E. Martin Corporate Blog

The Archive with more than 6.000 entries and links (English)